Commentary
Alcohol Beverage Trends Favor 'Better For You,' Ecommerce
- by Steve Ellwanger , August 5, 2022
“Better for you” and ecommerce are two of the top trends in beer, wine and spirits.
The better-for-you movement is a reflection of consumers increasingly choosing non-alcohol beverages—including water and energy/sports drinks, according to a mid-year alcohol update from IRI.
“Given the innovation that we’ve seen in those segments with …
