• by Ray Schultz , August 31, 2022

AI-powered shopping platform Fast Simon has formed an integration with Attentive to help brands engage customers through personalized text and email. 

The arrangement allows retailers to create search-and-browse abandonment journeys, tailoring segments by subscribers’ intent, the firms say. Fast Simon’s data enriches Attentive’s SMS messaging service and email marketing, they add. 

The goal is to create an improved experience for Attentive merchants, “using critical metrics to send shoppers timely, personalized messages through shopping and purchase behavior," says Greg Bauman, director of partnerships at Attentive.

The firms are emphasizing the SMS capability. 

“SMS marketing keeps communication simple, in one place, and is measurable for merchants,” says Zohar Gilad, co-founder and CEO, Fast Simon.

Gilad adds: “Notifications can reach customers at peak times and during optimal trigger moments. Our integration with Attentive brings out the power of AI optimization to align with shopper intent, reduce cart abandonment and boost conversions.”