While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ...
Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief.
It's not exactly a subway series -- yet -- but following their
second most-winning season, the New York Mets will have a new branding campaign that is omnipresent in New York City's subway system, as well as other out-of-home and social media.
The new
campaign, which will run over the next few weeks, utilizes the "These Mets" tagline created by creative agency FCB New York with media done by Giant Spoon.
“Nothing says New York City
in the fall quite like October baseball,” New York City Transit President Richard Davey states, adding, “With the Mets back in the playoffs and sell-out crowds expected at Citi Field, mass
transit is the home run option to root for the Mets as they chase a World Series Championship. There’s no better way than taking the subway to watch the playoffs – it’s
Amazin’!”
The details of the branded wrap include:
7 Line train wrap (5 cars exterior, plus interior units.
Hudson Yards
Station Domination.
Grand Central Station Dominations (lower level 7 Line).
Times Square-Grand Central S Shuttle wrap (6 cars interior &
exterior).