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Asian Theaters Try Creative Ways To Lure Back Moviegoers

Pet-friendly theaters and cosplay are two creative ways theaters in Asia are trying to entice movie fans back into seats. "Total theatrical revenue in the Asia-Pacific region was about $10.1 billion in 2022, down from $17.8 billion during the pre-pandemic year of 2019, according to data from regional consultancy Artisan Gateway," per TheHollywood Reporter. "Over the first five months of 2023, several blockbusters — such as Disney’s 'Guardians of the Galaxy 3' and Japanese anime 'Suzume' — have helped buoy sales in the region, but exhibitors in almost every country of Asia still have a long way to go to reach pre-COVID 19 highs."

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