Bob Evans Farms Selects VB+P As AOR

by Steve McClellan @mp_mcclellan, July 17, 2023

Bob Evans Farms has named independent agency, Venables Bell + Partners as Agency of Record. VB+P will lead brand-building efforts across the Bob Evans Farms portfolio with a focus on its flagship Bob Evans brand.

As its branding partner, VB+P will be responsible for developing a holistic communication strategy that includes foundational brand development spanning research, brand platform and creative development, as well as communications ecosystem development, rollout and measurement.

accounts, agency

Next story loading