• by Fern Siegel , September 8, 2023

Quiet Storm has won the U.K. ad account for frozen pizza brand Chicago Town after a series of collaborative workshops, rather than a conventional pitch.

The new creative work from Quiet Storm will launch in spring 2024.

Rachel Bradshaw, marketing manager at Chicago Town, said Quiet Storm impressed the client with its "belief in our potential for even greater future growth."

Chicago Town, a deep-dish pizza, is the top frozen pizza brand in the U.K. It entered the U.K. market in 1992. Last year, the brand introduced premium ranges. It uses Tiger Bread crust and has added lots of toppings.

Chicago Town supports the brand with national multichannel campaigns. The latest pitch, debuting in the first quarter, is titled "Who Knew?"