• by Karlene Lukovitz  @KLmarketdaily, September 12, 2023

Starz has named Sofia Change executive vice president and chief distribution officer.

Based in New York and reporting to Alison Hoffman, president of domestic networks, Chang will oversee all of the streaming platform’s sales activities with multichannel video and digital distributors in the U.S.

Chang spent 20 years at HBO/WarnerMedia, most recently as president of distribution.

In that role, she led distribution revenue for all HBO-branded digital and linear channels and drove subscriber and revenue growth, increased market share and improved profit margin, according to the announcement. During her tenure at HBO, she was also responsible for overseeing content distribution and revenue in other formats.

Most recently Chang served as the national CEO at Girl Scouts of the USA, where she led the enterprise across all functions including operations, technology and licensing. She was credited with reversing membership decline, reducing debt and developing a cultural framework founded on inclusivity. 

Chang was recently honored by Forbes “50 Over 50: Impact” and Goldhouse “A100” for her positive impact on cultural and social change.

“Sofia is a well-respected entertainment executive who brings a wealth of experience, along with a successful track record of driving growth in both the linear and digital space,” Hoffman said in a statement.