Walmart Brings Storytelling To Search Via Sponsored Videos

by Laurie Sullivan @lauriesullivan, September 14, 2023

Walmart Connect announced the rollout of Sponsored Videos for search, giving brands a tool for storytelling. The feature launched Thursday in generally availability to all advertisers registered through the Walmart Brand Portal.

Susanna Lee, senior director of product marketing for Walmart Connect, believes the old adage of “show, don’t tell,” …

advertising, attribution, brand marketing, digital, marketing, marketing funnel, media, media buying, metrics, performance marketing, retail, search, sponsorship, storytelling, video

Next story loading

Walmart Brings Storytelling To Search Via Sponsored Videos

Discover Our Publications