- IAB Tech Lab's Katsur 'Clears The Air' On Agentic Mission
MediaDailyNews, Laurie Sullivan - Friday, February 27, 2026
The IAB Tech Lab Agent Registry will launch March 1 and beco ...
- Amazon Joins $110B OpenAI Funding Round
MediaDailyNews, Laurie Sullivan - Friday, February 27, 2026
The partnership gives Amazon access to OpenAI's work on 'Stateful Runtime Environment ...
- Google Opens 'Text Guidelines' To More Advertisers
MediaDailyNews, Laurie Sullivan - Thursday, February 26, 2026
Google's commitment to bring smarter optimization and greater transparency to AI-powered campaig ...
- Reddit Emerges As Highly Cited Source In AI Engine Citations
Performance Marketing Insider, Laurie Sullivan - Thursday, February 26, 2026
Across all categories and AI platforms tracked in Tinuiti's "AI Citations Tren ...
- Deterministic Data A Major Factor In Infillion Acquisition Of Catalina
MediaDailyNews, Laurie Sullivan - Tuesday, February 24, 2026
AI-operated buying will become the norm within the next five years, wi ...
- Websites Are Fading, Brands Prepare For What's Next
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 25, 2026
It's no surprise that traditional, static websites are no longer the prima ...
- Hellmann's Turns To Amazon For Electric Energy
Data & Programmatic Insider, Laurie Sullivan - Monday, February 23, 2026
Unilever has become increasingly confident using TV to reach consumers. Hellmann's late ...
- Google AI-Generated Audio Could Become New Ad Frontier
MediaDailyNews, Laurie Sullivan - Friday, February 20, 2026
Perfecting real-time adaptive audio soundtracks has become an essential tool for bran ...
- The New Performance Metric: Curiosity
Performance Marketing Insider, Laurie Sullivan - Friday, February 20, 2026
Ads tell consumers a lot about a brand, but analysis of Goog ...
- Google Adds No-Code Tool To Its Marketing-Mix Model Platform
MediaDailyNews, Laurie Sullivan - Thursday, February 19, 2026
Data from campaign analysis and marketing-mix models has become easier for markete ...
- AppLovin Draws On Mobile To Create Social Network
Performance Marketing Insider, Laurie Sullivan - Thursday, February 19, 2026
AppLovin is preparing to build a social network, and recently experienced ...
- Using Performance Signals To Prevent AI Ad 'Slop'
MediaDailyNews, Laurie Sullivan - Tuesday, February 17, 2026
While the incorrect data can produce AI-based "slop," a new agentic technolo ...
- Meta's 'Project Lazarus' Would Resurrect The Dead
MediaDailyNews, Laurie Sullivan - Tuesday, February 17, 2026
Meta Platforms employees for years have given much thought to managing digit ...
- OpenClaw Creator Joins OpenAI: Meet Future Of Ads
Performance Marketing Insider, Laurie Sullivan - Monday, February 16, 2026
OpenAI CEO Sam Altman announced that OpenClaw creator and software developer Pet ...
- Albertsons To Test ChatGPT Ads
MediaDailyNews, Laurie Sullivan - Thursday, February 12, 2026
Albertsons Companies, the latest major brand to buy media on OpenAI ChatG ...
- Airbnb To Build An Agentic Experience For Travelers
Performance Marketing Insider, Laurie Sullivan - Friday, February 13, 2026
Airbnb's AI team is building a native AI experience for travel ...
- Comcast Rolls Out Deterministic Data For Travel Advertisers
MediaDailyNews, Laurie Sullivan - Thursday, February 12, 2026
A first-of-its kind partnership between Comcast Advertising and Adara brings deterministic-based measureme ...
- Performance TV Is Leading Channel For Ad Spending
Around the Net In Media, Ray Schultz - Tuesday, February 10, 2026
Performance TV is now the top channel for advertising investment, according to ...
- Why 'Legendary February' Is The Ultimate Stress Test For Modern B2B
MAD, Keith Turco - Friday, February 6, 2026
This will likely be the most expensive month in advertising history. Y ...
- Amazon Twists AI Phobia In Super Bowl Ad
MediaDailyNews, Laurie Sullivan - Friday, February 6, 2026
Amazon addresses AI phobia through humor in its "Alexa trying to ki ...
- Google AI Finds Winter Olympics Unanswered Questions
Performance Marketing Insider, Laurie Sullivan - Friday, February 6, 2026
NBCU commentators will use AI Mode to explain complex details in real-tim ...
- Gemini Stars In Google AI's Latest Super Bowl Ad
MediaDailyNews, Laurie Sullivan - Thursday, February 5, 2026
Google will launch a major storytelling blitz for Gemini in a Sup ...
- How AI-Supported Ad Targeting Is Like Real-Time, Successful Football Plays
Performance Marketing Insider, Laurie Sullivan - Thursday, February 5, 2026
Could brands make TV advertising more measurable through natural-language queries - a ...
- Mother LA Showcases Oakley Meta's Athletic Intelligence In Super Bowl
MAD, Fern Siegel - Tuesday, February 3, 2026
The visceral ads feature sports and Olympic stars in amazing situations. ...
- How AI Can Match Performance Of Human Made Ads
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 4, 2026
Research from Taboola and several universities suggests AI-generated ads perform comparably ...
- Amazon Ads MCP Server Moves To Open Beta
MediaDailyNews, Laurie Sullivan - Monday, February 2, 2026
Paula Despins, Amazon Ads VP of ads measurement, explained at IAB A ...
- How Much Can Your Brand Manipulate ChatGPT Results?
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 3, 2026
Consumers are more valuable long term when they search and discover ...
- AI Agent Social Media Site Reveals Data Security Risks
Data & Programmatic Insider, Laurie Sullivan - Monday, February 2, 2026
The social media site, not for humans, shows retailers are not prepar ...
- IAB At 30 Names Alison Levin Chair, Alan Moss Vice Chair
MediaDailyNews, Laurie Sullivan - Sunday, February 1, 2026
The IAB announced that NBCU's Alison Levin has been appointed chair ...
- Google Gives Creators AI-Generated World Building
Performance Marketing Insider, Laurie Sullivan - Friday, January 30, 2026
Google DeepMind began giving users access to "Project Genie" Thursday for Goog ...