• by Lisa Singer , Staff Writer, September 21, 2023

Behind the Scenes with Ruthie McCombs

Overnight Beauty's Ruthie McCombs talks about the daily challenges of an entrepreneur, the need to keep learning, and finding a softer side to her New York edge.

I've had the opportunity to connect with and learn from executives of major brands at MediaPost's Insider Summits. In the process I've discovered some truly impressive women -- not only for the work they do, but their stories behind the scenes. With Brand Insider: BTS, I get to pull back the curtain on some of the most influential women marketers as they talk about their path to success: the twists and turns, obstacles, inspirations and the valuable lessons learned along the way.

“When you’re younger you hope for brighter days that don't include the challenges, and then when you get older you realize that's not realistic. Instead you have to create this headspace where you focus, or this mindset, where you focus on the positive.” And by focusing on the positive, Ruthie McCombs believes we can manifest new positive situations and outcomes for ourselves. In this episode of Brand Insider: BTS, the founder of Overnight Beauty explains that as an entrepreneur she faces new challenges everyday, but through daily mindfulness she’s able to work, communicate and even live a better life. Ruthie goes on to say she looks for things to be grateful for, leads with compassion and that launching her beauty brand during COVID wasn't necessarily all bad...there she goes being positive again! You can watch the entire conversation here: