• by Fern Siegel , November 7, 2023

The latest incarnation of AT&T's "GIGillionaires" has debuted.

The point — getting better Wi-Fi with no dead zones — no matter where you are. This year's campaign, from BBDO LA, shows what happens when you become a GIGillionaire and how life changes by adding next generation Wi-Fi to your home. Even if that means outfitting your garage.

The agency created 15+ spots targeting both English and Spanish-language speakers. 

From Street Fighter's Ken and Ryu decimating loading wheels with a Hadouken attack in "Gamers" to neighbors envying the enormous gig energy of their neighbors ("Gossip"), "GIGillionaire" promotes new tech possibilities of All-Fi.

Jess Coulter, director at O Positive Films, helmed the English language ads, while Mexican-born director Rodrigo Valdes, of Superprime Films, directed the Spanish-language creative.

Coulter previously directed "A Lot in Common," an earlier spot in the ongoing "GIGillionaires" series, featuring Demi Moore and Mila Kunis, set at a Fairfax High School reunion.

Lianne Sinclair, assistant vice president of advertising, AT&T, said: “Multiple audiences, unique custom messaging resulted in greater relevancy and storytelling for our campaign."