Commentary
CES Has Plenty Of Smart Asses, This Year It Will Showcase SmartAssets
- by Joe Mandese @mp_joemandese, January 3, 2024
Most agency holding companies attend CES to see and learn about the next-new-thing disrupting advertising, media and marketing. This year, Stagwell is using CES to showcase one it helped incubate.
Dubbed "SmartAssets," the startup was the winner early last year of an internal "Shark Tank"-like Stagwell competition, as well as the beneficiary of a grant of up to $1 million to get things rolling.
Apparently is has been rolled up into the Stagwell Marketing Cloud and will be exhibited on the convention floor at CES in Las Vegas and is poised to roll out globally.
Incubated by a team of AI experts at Stagwell's U.K.-based Locaria agency, which they developed the generative AI platform capable of automatically analyzing, categorizing and managing creative advertising assets based on how well they perform -- or don't.
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"AI is a quantum leap for creativity and productivity that will drive a new age of value creation for modern business. Stagwell intends to lead this transformation," Stagwell Chairman-CEO Mark Penn explained, announcing CreativeAssets' CES debut. "Whether you're a global player or a nascent challenger, developing an approach to the three E's of AI is the best way to stay ahead in this year of competition, and there's no marketing network boasting the breadth of full-service digital transformation and self-service AI products like SmartAssets to help clients adapt."
Contact ces2024@stagwellglobal.
Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.