• by Fern Siegel , January 11, 2024

The Beyond Collective named Laura Batt as marketing and new business director. Previously, she was marketing manager at production business Tag for O2 and BT managing their print and digital campaigns.

Batt reports to Oli Richards, Chief Marketing Officer at The Beyond Collective.

She will work with the agency’s clients and prospects both at creative agency Above+Beyond and Yonder Media, its media planning and buying division.

Richards called her “a skilled new business operator. 2024 is going to be a big year for us as a group, and I’m certain that she’ll help us deliver big time — and more.”

In 2023, the agency won Loveholidays for Yonder Media and Hardys Wines for Above+Beyond. The latter also won the campaign for BoyleSports, Ireland’s largest independent bookmaker, last summer.

The Beyond Collective is a London-based group of marketing agencies, including Above+Beyond, Yonder Media, Frontier and Collective Studios.