• by Fern Siegel , January 18, 2024

Independent agency Planet Propaganda has named Jules Boasberg as director of strategic growth and marketing.

Boasberg reports to Emily Steele, managing director.

In his new post, Boasberg will lead all new business growth efforts and marketing activities for the creative agency, allowing him, he says, to take a “deeper focus on data and analytical innovation connecting consumer behaviors to solve brand challenges and catapult companies to achieve success.”

Prior to this hire, he was executive vice president-growth officer at Bernstein-Rein, pitching and winning clients such as Petsmart, Family Dollar, Academy Sport + Outdoors and MetLife. Previously, he held the same role at Thruline Marketing, and was chief marketing and growth officer at Bradly and Montgomery.

Planet Propaganda's client list includes Duluth Trading Co., Weed Man, Jersey Mike’s Subs, J-B Weld, Smithworks Vodka, Red Wing Shoes and Musicnotes.