• by Ray Schultz , February 22, 2024

SJC Media, publisher of such Canadian media brands as Chatelaine and Maclean's, has selected the Optable platform to help it harness data and protect reader privacy.

Optable describes itself as a software-as-a-service (SaaS) data collaboration and clean room platform. The firm’s technology supports first-party cookies and activation through the Privacy Sandbox, the Google initiative to improve privacy, it says. 

"We believe in putting privacy first, strengthening our roots in first-party data, and fostering genuine collaboration," says Michael Gagliano, vice president, audience & commerce, SJC Media. 

Gagliano adds, “Through this new partnership, we're not just offering better advertising solutions – we're setting a new standard for responsible and effective advertising practices."

"Putting privacy first, taking the lead in first-party data, and fostering agile collaboration are absolutely essential right now," adds Vlad Stesin, co-founder and CSO at Optable. 

SJC Media, a division of SJC, a media and marketing company, is also home to such brands as Canadian Business, FASHION, HELLO! Canada, Today's Parent and Toronto Life.