• by Fern Siegel , February 29, 2024

Horizon Fitness assigned Planet Propaganda responsibility for launching its new STUDIO Series Treadmill across North America.

Planet Propaganda counts Duluth Trading Co., Weed Man and MusicNotes among its clients.

The agency will be responsible for developing a growth-oriented creative strategy, running on online video, paid social and promotional partnerships with key retailers. The work will debut this summer.

Emily Steele, Planet Propaganda, managing director, said: "Horizon Fitness, with their innovative and accessible products and creative vision, is exactly the kind of client that gets our team excited and inspired. We leveraged our authentic style, combined with knowledge of the fitness enthusiast to validate our ability to break through the sea-of-sameness of health and fitness marketing."

Horizon Fitness is a subsidiary of Johnson Health Tech.