In the first major global redesign in 14 years, Pepsi showcased its logo in various iterations over landmarks worldwide.

The global digital installations mark the brand’s new visual identity. The out-of-home work, part of the “Thirtsy Is More” brand platform, was done by its in-house team.

Each DOOH is distinct: A giant Pepsi rises from the water beside The O2 arena in London. A hot air assembly, forming a giant Pepsi logo, took over skylines in Poland and Vietnam. There are also creative Pepsi displays in Australia, Egypt and Dubai.

The color palette — electric blue and black — introduces a more modern look to a classic image.

“What better way to showcase the brand’s transformation than through these iconic installations. We've always been a bold brand that challenges conventions, challenges the status quo and always puts enjoyment first. Our new visual identity is bold, unapologetic, modern, and iconic," said Eric Melis, vice president, global brand marketing, carbonated soft drinks, PepsiCo.

Pepsi images will also appear at the UEFA Champions League Final Kick Off Show in June in Wembley, England.

In 2024, Pepsi will debut existing partnerships with ambassadors, including Baby Monster (Asia–Pacific), Uraz Kaygilaroglu (Turkey), G.E.M., Dylan Wang and Leo Wu (China).

PepsiCo generated more than $91 billion in net revenue in 2023, driven by a beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and SodaStream.