• by Fern Siegel , March 28, 2024

Saatchi & Saatchi X announces the appointment of Lee Esmond as the shopper marketing agency's new president.

Previously, Esmond held posts at The Mars Agency and Mosaic, working with brands such as P&G, Campbell’s Soup Co, Nestlé, Walmart' and Microsoft.

Esmond will report to Josh Campo, CEO of Razorfish, as both agencies are part of Publicis Groupe’s digital experience pillar. She replaces Jessica Hendrix, who is now EVP, chief marketing officer and president of RedMedia, Hy-Vee, retail media network.

Campo added that she was known for her "expertise in building teams that combine digital, shopper, and experiential strategies to drive brand conversion.”

Saatchi & Saatchi X has team offices in Northwest Arkansas, Columbus and Cincinnati, Ohio. Clients include Procter & Gamble, Wendy’s, Spin Master, General Mills, Kraft and Samsung.