Commentary
Albertsons CMO: Simplifying Loyalty Value
- by Sarah Mahoney , Staff Writer @mahoney_sarah, April 3, 2024
American grocery shoppers love loyalty programs, with 55% using some form of points to save money. And with recent inflation and economic pressures, value is even more critical. Albertsons is debuting changes to For U, its loyalty program, which is also available at all its banners, including Safeway, Shaw’s, Vons …
Sarah Mahoney is a staff writer for MediaPost. She covers retail, fashion, beauty and apparel, as well as D2C brands and women’s political issues. You can reach Sarah at sarah@mediapost.com.
