SARAH MAHONEY

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• Sarah is attending Search and Performance Insider Summit, May 01, 2024
  Virgin Hotel
  

Articles by Sarah All articles by Sarah

• Gucci Is The Latest In Luxury Slowdown in Marketing Daily on 04/25/2024
  

  Kering's weak results are throwing cold water on high-end brands.

• New Lulus Campaign Tries On Out-Of-Home in Marketing Daily on 04/25/2024
  

  The digital fashion brand hopes to win back shoppers with a "Friends For Life" campaign.

• With 'Grave Conversations,' Titan Caskets Moves To Longer-Form Video in Marketing Daily on 04/24/2024
  

  Guests recline in comfy caskets for the six-minute talk show segments.

• Vera Bradley Preps For Rebranding in Retail Insider on 04/23/2024
  

  With sales sliding, the accessories retailer is eyeing a significant reintroduction for on-the-go consumers.

• 23andMe Latest Casualty Of Public Markets in D2C Insider on 04/22/2024
  

  With falling revenues and mounting losses, the genetics company is weighing a deal to go private.

• Target Sued For Improper Biometric Surveillance in Marketing Daily on 04/18/2024
  

  A class-action suit filed in Illinois claims the retailer's cameras violate shoppers' rights.

• With 'Stay Creative,' Crayola Taps Adults' Artistic Nostalgia in Marketing Daily on 04/18/2024
  

  The effort reunites three adults with a coloring project they made 40 years ago.

• Target, Tennis Brand Prince Launch Pickleball Collection in Marketing Daily on 04/17/2024
  

  The collaboration aims to inject tennis style into the fast-growing sport.

• QVC Debuts 'Age Of Possibility' With 50-Plus Celebs in Retail Insider on 04/17/2024
  

  The new campaign includes "The Quintessential 50," kicking off with events, new programming and different product offerings.

• Olay Cozies Up To Loyalists In AI Challenge in Marketing Daily on 04/16/2024
  

  The top-selling skincare brand invites its biggest fans to take the woman-versus-machine test.

Comments by Sarah All comments by Sarah

• Cacique: Mexican Food Now Outsells Italian by Sarah Mahoney (Marketing Daily on 06/28/2023)
  

  Ah, you mean the headline of the story. I was surprised too, because, well, pizza. But in terms of restaurants, Mexican is biggest percentage: https://brizodata.com/en/mexican-food-is-the-most-popular-ethnic-food-type-in-the-usa-representing-11-percent-of-all-restaurants/And in terms of taste, there's this: https://www.leaders.com/news/business/americans-food-preferences-are-shifting/

• Cacique: Mexican Food Now Outsells Italian by Sarah Mahoney (Marketing Daily on 06/28/2023)
  

  Which claim? I'll track it down.

• Purpose Fails: Most Consumers Can't Name A Brand Making A Difference by Sarah Mahoney (Marketing Daily - Top of the News on 03/21/2023)
  

  Hi James: Sample size is 2,000, and here's a link to the findings. https://insights.gfk.com/bridging-the-purpose-gap

• With Jalen Hurts In Ads, 'Solid' Sales At Columbia Sportswear by Sarah Mahoney (Marketing Daily on 02/06/2023)
  

  Thanks for catching my error. 

• Amazon Ends Its Smile Charity Program Due To Low Impact by Sarah Mahoney (Marketing Daily - Top of the News on 01/19/2023)
  

  Oui, that is what the writer meant to say. "C'est gênant," as my high-school French teacher would say. Thanks, and we've fixed the error.

• Sorry, Bert Parks -- Dick's Is Redefining Miss America by Sarah Mahoney (Marketing Daily - Top of the News on 07/28/2021)
  

  Thanks, Kurt, for pointing out my error. I added a correction to credit the late great Johnny Desmond. 

• With Sales Blazing, Best Buy Reaches Deeper Into Senior Territory by Sarah Mahoney (Marketing Daily - Top of the News on 06/02/2021)
  

  Thanks for your comment. $150 is indeed the price of the new phone. Perhaps you are thinking of other models, which do cost in the $75 range? The Best Buy and Lively site have more product information.

• Shakeup In Loyalty Land: Hello, Clorox. So Long, Chick-fil-A by Sarah Mahoney (Marketing Daily - Top of the News on 09/23/2020)
  

  I know -- these results are so intriguing. And you can learn more about the methodology here: https://brandkeys.com/faq-2/

• It's Time -- Literally -- To Move On by Thom Forbes (Marketing Daily - Top of the News on 08/31/2020)
  

  Tom, I love this column! And it's been such a pleasure to work with and for you over the years. And I am so impressed with your new business model. We'll miss you, and wish you much luck in the future.

• GE Launches Consumer Web Initiative by Sarah Mahoney (Marketing Daily on 02/25/2010)
  

  http://www.healthymagination.com/

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