by Sarah Mahoney on Apr 29, 10:04 AM
The popular period-care brand uses its "Confidence" positioning to flex into new categories.
by Sarah Mahoney on Apr 22, 11:32 AM
With falling revenues and mounting losses, the genetics company is weighing a deal to go private.
by Sarah Mahoney on Apr 15, 10:11 AM
With customer retention rising, the company is revamping marketing, expanding resale and dabbling in ad markets.
by Sarah Mahoney on Apr 8, 2:45 PM
The company is beefing up leadership as it expands into consumables.
by Sarah Mahoney on Apr 1, 12:59 PM
In an April Fool's partnership with SeatGeek, the brand's quirky mascot shows his true colors.
by Sarah Mahoney on Mar 25, 12:52 PM
In "The Floor is Yours," the denim brand's new campaign builds on its commitment to both positive social change and its D2C business model.
by Sarah Mahoney on Mar 18, 12:58 PM
New research shows retail websites and online marketplaces still outperform direct-selling brands.
by Sarah Mahoney on Mar 11, 10:44 AM
The app uses animation to talk about the long history of Black romance in a campaign aimed at "building a community."
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