by Sarah Mahoney on Dec 30, 1:21 PM
Top execs at some D2C brands received scalding exposes this year.
by Sarah Mahoney on Dec 23, 12:23 PM
Brands are using tactics like tutorials, before-and-after experiences and consumer-driven conversations.
by Sarah Mahoney on Dec 15, 10:05 PM
"The lines between D2C and regular retail continue to blur," says Kate Ryan, managing director at a company researching trends in this market.
by Sarah Mahoney on Dec 8, 8:40 PM
Why had my first reaction to the ad been "meh," when so many right-thinking Twitter wags were screaming?
by Sarah Mahoney on Dec 2, 1:37 PM
Denim is on the verge of digital fit breakthroughs, and D2C thinking is leading the way.
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