For younger consumers, fragrance stands for self-expression, as #PerfumeTok fuels strong indie brands.

With the "World of Intelligent Fitness" and "Incredible Machines" campaigns, the company is showing off its tech and content prowess.

Why the digital underwear brand finally decided to take the bathing suit plunge.

The shapewear brand is going back to school, offering an online course to help women feel better about their bodies.