SARAH MAHONEY

Articles by Sarah All articles by Sarah

• Ore-Ida Debuts Major League Imi-Taters in Marketing Daily on 04/14/2026
  

  With a stunt at Yankee Stadium and "Ore-Ida or Nothing" campaign, the brand aims to win over the next generation of frozen potato fans.

• AT&T Spent A Month Inside March Madness. Was It Worth It? in Marketing Daily on 04/13/2026
  

  The best advertising in the world can't manufacture a buzzer-beater. That's exactly why brands keep writing the check.

• With Freeze-Dried Caramel, Mars Finds New Torment for M&M's in Marketing Daily on 04/13/2026
  

  The launch combines a new texture with familiar -- diabolical -- plot devices.

• Retail Marketers Talk Big Game, Budgets Tell A Different Story in Marketing Daily on 04/10/2026
  

  New research finds a striking gap between what brands say they're spending on retail media, and what they're actually doing.

• Jell-O Gives Fanquakes A New Measuring Unit: The Jiggle in CPG Insider on 04/10/2026
  

  The Jell-Ometer is the latest in Kraft Heinz's bid to replace big sponsorships with cultural participation, one arena at a time.

• Red Bull, Chobani, Unilever Named CPG Leaders -- But Smaller Brands Are Coming For Them in Marketing Daily - Top of the News on 04/09/2026
  

  Circana's new annual report shows private label and emerging brands gaining share, while the tactics that work differ sharply by company size.

• Levi's Revels In Super Bowl Win in Marketing Daily on 04/09/2026
  

  "Few brands can authentically play across so many facets of culture, sports, fashion and music in a way Levi's consistently does," CEO said.

• Duluth Debuts A Nice Big Butt in Retail Insider on 04/07/2026
  

  With Max Gluteus, the apparel brand hopes to change your underwear thinking.

• Coke's Big Year in Marketing Daily on 04/08/2026
  

  Between a FIFA frenzy and America's 250th, the brand wants to remind everyone why it owns the big moment.

• Zillow Jumps Into Prada's Devil-Verse in Marketing Daily on 04/06/2026
  

  The real-estate site joins L'Oreal Paris, TRESemme, Tweezerman, Grey Goose and Diet Coke ahead of the film's May opening.

Comments by Sarah All comments by Sarah

• No Right Move: Target's DEI Retreat Triggers Lose-Lose Consumer Battle by Sarah Mahoney (Marketing Daily on 02/20/2025)
  

  Oops. Thanks for the catch, Bill. 

• Consumers Increasingly Upbeat About The Economy by Sarah Mahoney (Marketing Daily on 08/28/2024)
  

  Sorry for the delay in responding. McKinsey says it is a nationally representative sample of about 4,000 consumers, weighted to US Census Bureau demographics. 

• Digital Ad Demand Still Healthy, But Slightly Behind Last Quarter by Sarah Mahoney (Marketing Daily on 07/08/2024)
  

  Hi John: Thanks for asking. To clarify, no, only 3% of the respondents reduced their digital ad spending in the quarter, and 12.3% remained the same. As the story says, 45% increased spending by 10% or more. (Specifically, 7.2% of respondents increased digital ad spending by 20% or more, 15.3% by between 15 and 20%, and 22% by between 10 and 15%.) The remainder also increased spending, but by smaller percentages, with 20.3% spending between 5 and 10% more, and 19.9% increasing spending by more than 0 but less than 5%.

• Cacique: Mexican Food Now Outsells Italian by Sarah Mahoney (Marketing Daily on 06/28/2023)
  

  Ah, you mean the headline of the story. I was surprised too, because, well, pizza. But in terms of restaurants, Mexican is biggest percentage: https://brizodata.com/en/mexican-food-is-the-most-popular-ethnic-food-type-in-the-usa-representing-11-percent-of-all-restaurants/And in terms of taste, there's this: https://www.leaders.com/news/business/americans-food-preferences-are-shifting/

• Cacique: Mexican Food Now Outsells Italian by Sarah Mahoney (Marketing Daily on 06/28/2023)
  

  Which claim? I'll track it down.

• Purpose Fails: Most Consumers Can't Name A Brand Making A Difference by Sarah Mahoney (Marketing Daily - Top of the News on 03/21/2023)
  

  Hi James: Sample size is 2,000, and here's a link to the findings. https://insights.gfk.com/bridging-the-purpose-gap

• With Jalen Hurts In Ads, 'Solid' Sales At Columbia Sportswear by Sarah Mahoney (Marketing Daily on 02/06/2023)
  

  Thanks for catching my error. 

• Amazon Ends Its Smile Charity Program Due To Low Impact by Sarah Mahoney (Marketing Daily - Top of the News on 01/19/2023)
  

  Oui, that is what the writer meant to say. "C'est gênant," as my high-school French teacher would say. Thanks, and we've fixed the error.

• Sorry, Bert Parks -- Dick's Is Redefining Miss America by Sarah Mahoney (Marketing Daily - Top of the News on 07/28/2021)
  

  Thanks, Kurt, for pointing out my error. I added a correction to credit the late great Johnny Desmond. 

• With Sales Blazing, Best Buy Reaches Deeper Into Senior Territory by Sarah Mahoney (Marketing Daily - Top of the News on 06/02/2021)
  

  Thanks for your comment. $150 is indeed the price of the new phone. Perhaps you are thinking of other models, which do cost in the $75 range? The Best Buy and Lively site have more product information.

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