SARAH MAHONEY
Sarah Mahoney is a staff writer for MediaPost. She covers retail, fashion, beauty and apparel, as well as D2C brands and women’s political issues. You can reach Sarah at sarah@mediapost.com.Articles by Sarah All articles by Sarah
- Beauty Growth Starts To Slow, With Make-Up Sales Declining in
Marketing Daily on
05/07/2024
While still healthy, sales aren't as pretty as they've been for the last few years. And Estee Lauder's forecast has some bracing for a downturn.
- Michaels' New Strategy: Slashing Prices On 5,000 Items in
Marketing Daily on
05/06/2024
Rather than scream "Clearance!", the crafting chain hopes the cuts enhance its commitment to creative joy.
- How Gen Z's Love For Stores Is Reshaping D2C Landscape in
D2C Insider on
05/06/2024
New research probes why younger fashion shoppers have turned into physical retail's biggest fans -- and what this means for digital companies.
- 'Be Love' Campaign Delivers 18% Growth For Pandora in
Marketing Daily on
05/03/2024
Thanks to the jeweler's shifting marketing strategy, consumers are learning the company can do more than sell charm bracelets.
- With 'Good Things Await,' Merrell's New CMO Wants To Lighten Up in
Marketing Daily on
05/03/2024
With less-bulky boots, the hiking heavyweight hopes to reverse sales decline.
- Ulta Pivots To Mental Health, Teens in
Marketing Daily on
05/02/2024
The beauty retailer plans to give $3 million to nonprofits.
- Peloton Meltdown Continues: CEO Out, Another 15% Jobs Cut in
Marketing Daily on
05/02/2024
Barry McCarthy is leaving the company amid more losses.
- J. Jill Debuts 'One Wardrobe. No Limits.' Campaign in
Retail Insider on
05/01/2024
The retailer wants to help women integrate their closets.
- Amazon Crushes Estimates: Ad Sales Jump 24% in
Marketing Daily on
05/01/2024
Profits at the ecommerce giant more than tripled, driven by AI and $11.82 billion in ad sales.
- Walmart Gives Up On Healthcare, Shuttering All 51 Locations in
Marketing Daily on
04/30/2024
The retail giant is pulling the plug on its five-year expansion into healthcare.
Comments by Sarah All comments by Sarah
- Cacique: Mexican Food Now Outsells Italian
by
Sarah Mahoney
(Marketing Daily on
06/28/2023)
Ah, you mean the headline of the story. I was surprised too, because, well, pizza. But in terms of restaurants, Mexican is biggest percentage: https://brizodata.com/en/mexican-food-is-the-most-popular-ethnic-food-type-in-the-usa-representing-11-percent-of-all-restaurants/And in terms of taste, there's this: https://www.leaders.com/news/business/americans-food-preferences-are-shifting/
- Cacique: Mexican Food Now Outsells Italian
by
Sarah Mahoney
(Marketing Daily on
06/28/2023)
Which claim? I'll track it down.
- Purpose Fails: Most Consumers Can't Name A Brand Making A Difference
by
Sarah Mahoney
(Marketing Daily - Top of the News on
03/21/2023)
Hi James: Sample size is 2,000, and here's a link to the findings. https://insights.gfk.com/bridging-the-purpose-gap
- With Jalen Hurts In Ads, 'Solid' Sales At Columbia Sportswear
by
Sarah Mahoney
(Marketing Daily on
02/06/2023)
Thanks for catching my error.
- Amazon Ends Its Smile Charity Program Due To Low Impact
by
Sarah Mahoney
(Marketing Daily - Top of the News on
01/19/2023)
Oui, that is what the writer meant to say. "C'est gênant," as my high-school French teacher would say. Thanks, and we've fixed the error.
- Sorry, Bert Parks -- Dick's Is Redefining Miss America
by
Sarah Mahoney
(Marketing Daily - Top of the News on
07/28/2021)
Thanks, Kurt, for pointing out my error. I added a correction to credit the late great Johnny Desmond.
- With Sales Blazing, Best Buy Reaches Deeper Into Senior Territory
by
Sarah Mahoney
(Marketing Daily - Top of the News on
06/02/2021)
Thanks for your comment. $150 is indeed the price of the new phone. Perhaps you are thinking of other models, which do cost in the $75 range? The Best Buy and Lively site have more product information.
- Shakeup In Loyalty Land: Hello, Clorox. So Long, Chick-fil-A
by
Sarah Mahoney
(Marketing Daily - Top of the News on
09/23/2020)
I know -- these results are so intriguing. And you can learn more about the methodology here: https://brandkeys.com/faq-2/
- It's Time -- Literally -- To Move On
by
Thom Forbes
(Marketing Daily - Top of the News on
08/31/2020)
Tom, I love this column! And it's been such a pleasure to work with and for you over the years. And I am so impressed with your new business model. We'll miss you, and wish you much luck in the future.
- GE Launches Consumer Web Initiative
by
Sarah Mahoney
(Marketing Daily on
02/25/2010)
http://www.healthymagination.com/
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