• by Colin Kirkland , April 4, 2024

In the midst of a rough business year for Snapchat, the social media company is attempting to deepen bonds with its most dedicated advertising partners.

A new “Advanced Partner Program” offers participating agencies an exclusive badge and curated package of exclusive educational and business opportunities including personalized training sessions and campaign enhancement tools.

Snap says badged partners will receive “unique benefits” throughout the year, as it tries to help its partners “buy, manage, and measure on Snapchat” while providing features meant to “simplify collaboration and organization management” for advertisers and their clients.

According to a statement a Snap spokesperson sent to MediaPost, some of these new features are available now, including bulk invoice downloads, campaign management, and improvements to member invites and cross-organization asset sharing.

A handful of independent agency partners have already been invited to test out Snap's new offerings, like VaynerMedia, Wpromote, Horizon Media, Rise, Kepler, PMG, Tinuiti, Gale, as well as authorized sales partners, media agencies, marketing partners, AR production partners, and measurement partners.

Snap is currently working on expanding the program and attracting its largest global partners to become involved but hasn’t yet provided details on which ad partners can become eligible

Snap's attempt at stoking excitement among its ad partners comes during significant business hurdles. Over the past two years, the company has gotten rid of 2,000 staff members, reporting slowing user growth in key markets, continuing revenue decline, and the end to Snap Originals programming and its third-party AR-development platform.