COLIN KIRKLAND
Colin Kirkland is a staff writer at MediaPost covering social media and mobile media, among other topics.
- Snapchat Updates Attribution, Focuses On App Advertisers in
MediaDailyNews on
05/20/2026
Snapchat is in the process of updating its attribution model in order to boost campaign engagement by providing its ad partners - especially app advertisers - with additional insights surrounding
real-time user interactions.
- Meta Restructuring: Plans Thousands Of AI Roles, Layoffs Loom in
MediaDailyNews on
05/19/2026
Beyond cutting around 8,000 jobs, Meta this week plans to reassign 7,000 employees to four new organizations primarily focused on developing AI tools and apps, according to an internal memo seen by
Reuters and "The New York Times."
- X Forming 'Ideal' Niche Creator Partnerships in
MediaDailyNews on
05/19/2026
X plans to identify and reach out to hyper-specific creators working across a range of content media who align with brands and are interested in participating in a campaign.
- YouTube Rolls Out Likeness Detection To All Creators Over 18 in
MediaDailyNews on
05/18/2026
YouTube is launching its likeness detection technology to all eligible creators over age 18 to combat the spread of misleading AI-generated content.
- Meta Expands IAS Block Lists To Threads in
MediaDailyNews on
05/18/2026
Meta has expanded its partnership with Integral Ad Science, bringing the company's "Content Block List" optimization solution to advertisers running campaigns on Threads.
- Roblox Hires First Chief Growth Officer, Eyes International in
MediaDailyNews on
05/15/2026
Roblox has hired John Ciancutti as its first chief growth officer, tasked with expanding user growth internationally as well as enhancing the gaming platform's recommendation algorithm.
- LinkedIn Eyes Creator-Led Events Push in
MediaDailyNews on
05/15/2026
As LinkedIn onboards more creator-focused features, the B2B social networking platform is reportedly planning to host as many as 4,000 paid creator-led events per year.
- TikTok Correspondents Selected To Capture FIFA World Cup Content in
MediaDailyNews on
05/14/2026
After becoming FIFA's first Preferred Platform partner, planning to broadcast original content from the 2026 World Cup, TikTok has announced a select group of creator correspondents to cover the
global tournament.
- TikTok Updates Ad Offerings, Entertainment, AI, Shopping, Avatars, Creator Collaboration in
MediaDailyNews on
05/14/2026
During its TikTok World event, the company announced updates designed to enhance campaign visibility, in-app shopping, creator collaborations, mini games and original series, AI-powered ad creation
and more.
- TikTok Invites Brands To Help Block Counterfeit 'Shop' Products in
MediaDailyNews on
05/13/2026
TikTok has launched a new IP protection initiative designed to protect against the circulation of counterfeit product listings on its ecommerce platform, TikTok Shop.