COLIN KIRKLAND
Colin Kirkland is a staff writer at MediaPost covering social media and mobile media, among other topics.Articles by Colin All articles by Colin
- LinkedIn Releases First Games On Mobile, Desktop in
MediaDailyNews on
05/01/2024
The move to add gaming to its platform will likely increase the time LinkedIn users spend on the app while attracting a more diverse user base. The move is in line with the company's recent testing of a TikTok-like video feed filled with short videos highlighting business-related content.
- Roblox Opens Up Video Ads To All Advertisers in
MediaDailyNews on
05/01/2024
Brands advertising on Roblox can now publish video ads for users 13 years and up without having to create custom large-scale immersive experiences.
- Pew Finds Republicans And Democrats Agree On Something: Social Media's Negative Impact in
MediaDailyNews on
04/30/2024
Despite political party affiliations, Americans are far more likely to say social media has a negative rather than positive impact on the country, while the majority also believes social-media companies hold too much influence in politics and censorship, according to a new survey by Pew Research Center.
- TikTok Employees Traveling To U.S. Interrogated By Immigration Officers in
MediaDailyNews on
04/30/2024
TikTok employees traveling to the U.S. have been stopped by border agents and asked about their access to sensitive American data and their potential affiliation with the Chinese Communist Party, according to a recent report by Forbes.
- Meta To Pay High-Profile Creators To Post In Threads in
MediaDailyNews on
04/29/2024
Meta is offering influencers and high-profile creators $5,000 to post on Threads, according to social-media expert Matt Navarra. The tech giant says the Threads bonus "is an invite-only bonus program," adding: "if you are invited, you will receive a pop-up notification and an invite that appears in your Professional Dashboard on the Instagram app."
- Kantar Integration Evaluates Ad Effectiveness On Meta Without Cookies in
MediaDailyNews on
04/29/2024
Kantar says its "direct integration" model for measuring Meta ad effectiveness will utilize its Lift and Lift+ products - a measurement solution for digital campaigns that provides cookieless measurement to advertisers.
- Snap Boosts Ad Offerings, Revenue And User Base In Q1 in
MediaDailyNews on
04/26/2024
Snapchat will provide more opportunities for its ad partners as it continues to invest in AI and augmented reality, the company says.
- Snap To Rival TikTok With 'Spotlight' Feature in
MediaDailyNews on
04/26/2024
In its Q1 earnings report, Snap Inc. highlighted the increased interest among its user base in Spotlight, the social media company's TikTok rival. With President Biden signing legislation that will ban TikTok in the U.S. unless it is sold, Snap's copycat feature might be a popular replacement for some of TikTok users.
- Meta Q1 Earnings Show Revenue Growth, Further AI Investment in
MediaDailyNews on
04/25/2024
Although its shares took a big hit after its latest earnings numbers were released, Meta showed promising current and future ad growth expectations, with an increasing focus on video, AI and virtual reality.
- Major Brands Capitalize On New Age of Artist Endorsements In Music Industry: Report in
MediaDailyNews on
04/25/2024
"Household brands are not just supporting artists but creatively integrating their products with music experiences to captivate diverse, global audiences and create deeper connections," says SponsorUnited CEO Bob Lynch. Major brands are using partnerships with the most-followed musical artists to increase brand engagement.
Comments by Colin All comments by Colin
- TikTok Honors Top Creators With Discover List
by
Colin Kirkland
(Digital News Daily on
10/20/2021)
Hi John, sorry it's 13.8 billion dollars.
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