It's sad but necessary that we must assign dollars to policing ad budgets from less-than-honest operators all across the advertising food chain.

While awareness of "bad bots" has improved, we don't seem to know how to remove them from our ecosystem. Or maybe we don't want to?

Media buyers have a real choice to make again, and it applies to everything from a 30-second spot on linear TV to a banner.

Large appliances are now considered a disposable commodity. They have a shelf life, like a carton of milk.

Author of "Post-Truth: Knowledge as a Power Game" says AI's mixing and matching quotations "might end up producing something that effectively is the truth."

Thinking about my mentor's death led to reflections on the "sea of sameness" danger of the AI race in our industry.

My sense is that the vast majority of a multihundred-thousand army of influencers are only saying what they say for money, not passion, preference or principle.

If you spend eight hours a day being curt with an assistant that happens to be software, how long before you start talking that way to your human assistant?

Literacy has had a good run as a definer of social status. But that may finally be passe.

I'm increasingly skeptical that the binary question -- "Did you use AI to write this?" -- tells us very much.