by Maarten Albarda on May 16, 2:11 PM
We focus on churning out large amounts of "stuff," while often ignoring the importance of anchoring all that stuff in a compelling big idea.
by Dave Morgan on May 15, 4:26 PM
Why is faux attribution as big as it is? Too much "don't ask, don't tell."
by Cory Treffiletti on May 14, 1:09 PM
Synthetic data is, in my eyes, a stopgap. It is a good trick for predictive analytics to be more reliable, but it's still just predictive.
by Gord Hotchkiss on May 13, 12:00 PM
The more dangerous our environment, the less curious we become.
by Steven Rosenbaum on May 12, 11:07 AM
We've lived through the chaos. We're still living it. But now we've got a glimpse of something better.
by Dave Morgan on May 9, 10:17 AM
First, Nielsen, thank you for creating a new view of The Gauge that breaks out the viewing of content that is ad-supported.
by Cory Treffiletti on May 7, 1:10 PM
Internet time has shifted to scrolling though social media videos, buying products, and sharing videos and memes.
by Gord Hotchkiss on May 6, 12:35 PM
The current U.S.-Canadian relationship is akin to a messy divorce -- and we're the kids caught up in the consequences of that.
by Steven Rosenbaum on May 5, 10:50 AM
It's a wrecking ball aimed at a system Trump doesn't understand -- and likely resents.
by Maarten Albarda on May 2, 12:36 PM
Advertisers' need for agencies is transforming, evolving from reliance on execution to reliance on specialized expertise and strategic guidance.