Tracking responses to the industry's attempts to "establish common standards for cross-platform measurement."

I am going because I want to make a difference, even if only in a small way.

Onstage at the recent Possible: Miami Marketing Conference, Musk missed an opportunity to speak to brands in a way that would resonate with them.

I put together a spread sheet of the 20 happiest countries according to one study, and started looking for the common denominators.

"Why isn't there just a huge risk of something truly terrible emerging?" Anderson asked further in a session on AI's innovations.

I don't know a single exercise that provokes more cynicism and eye-rolling than the articulation of company values.

If our industry gets its act together, TV ads will become increasingly relevant and less annoying to viewers. If we're really lucky, ads may become delightful more often than not.

Examining two kinds of marketing tactics: endogenous (keeping within the lines of consumer attention ) or exogenous (drawing attention away from the present context).

The search evolution I envisioned 13 years ago -- toward "app-ssistants" who seamlessly find just the right app for your intent -- is taking a lot longer than I thought.

Telling a moving story of a young girl caught up in self-hate, Dove addresses the issue of how "social media is harming the mental health of three in five kids."