COLIN KIRKLAND

Articles by Colin All articles by Colin

• Lesbian Dating App 'Her' Launches Programmatic Ads in MediaDailyNews on 11/20/2024
  

  Dating and social platform Her is expanding its ad options for brands and its millions of users who identify as LGBTQ+, with programmatic ads via Google Ads Manager, in an effort to help advertisers more efficiently reach their target audience.

• Snapchat Launches First 'Sponsored Snap' For 'Wicked' in MediaDailyNews on 11/19/2024
  

  Snapchat is debuting "Sponsored Snaps," introducing ads in its Chat tab. All U.S. Snapchat users will see an ad for the film adaptation of "Wicked" leading into its opening weekend, presenting new opportunities for Snap's ad partners moving forward.

• Personal, Cultural Relevance Is Key Driver Of Brand Growth: Report in MediaDailyNews on 11/19/2024
  

  The connection between an ad's cultural and personal relevance and the likelihood of a consumer purchasing a product is examined in a report conducted by WARC and TikTok, highlighting the potential importance of moving beyond consumers' demographic profiles when devising social media marketing strategies.

• Roblox Bars Users Under 13 From Chatting Outside Of Gameplay in MediaDailyNews on 11/18/2024
  

  Roblox is no longer allowing users under age 13 to communicate directly outside of gameplay on its platform, and has launched additional child-safety precautions regarding parental oversight and more.

• TikTok Makes AI-Powered Creative Studio Available To All Marketers in MediaDailyNews on 11/15/2024
  

  TikTok 's "Symphony Creative Studio" is an automated video-generation tool that ad partners can use to create videos "in minutes" from product information or a URL.

• Bluesky Sees Major User Boost: Competing With Threads, X in MediaDailyNews on 11/15/2024
  

  Bluesky added over 1 million new users in the past 24 hours, marking yet another major boost in users as it continues to compete with X and Threads in the microblogging app space.

• TikTok Files Trademarks, Commits To Stateside Business in MediaDailyNews on 11/14/2024
  

  TikTok has filed two U.S. trademarks that aim to capitalize on its search popularity, opening its ad business up to new opportunities in the social media space - restaurants, retail, travel, and more.

• Ads On Meta's Threads May Be Coming Soon in MediaDailyNews on 11/14/2024
  

  Meta may be planning to allow a few advertisers to create and publish ads on Threads this January - a first for the platform. Since its launch, brands have awaited the ability to advertise on the platform, especially as X became a more volatile and unreliable space to target specific audiences after Elon Musk took over in 2022.

• TikTok Shop To Ramp Up Livestream Shopping Deals For The Holidays in MediaDailyNews on 11/13/2024
  

  TikTok continues to prioritize its in-app livestream shopping initiatives this upcoming season with in-app celebrity-led shopping experiences, exclusive sales and discounts from major brands.

• YouTube Helps Brands Better Leverage Creator Content On Shorts in MediaDailyNews on 11/13/2024
  

  YouTube is rolling out a suite of new ad features to help brands better connect with creators across buying, formats, and measurement - with a special focus on its short-form video format Shorts.

Comments by Colin All comments by Colin

• TikTok Honors Top Creators With Discover List by Colin Kirkland (Digital News Daily on 10/20/2021)
  

  Hi John, sorry it's 13.8 billion dollars. 

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