• by Ray Schultz , April 10, 2024

Publishers Clearing House (PCH) Media has named Roey Franco as chief product officer. 

Franco will be tasked with driving PCH Media’s product and go-to-market strategies. 

Previously, Franco was SVP of product and marketing at Firefly, a smart city advertising and data company. He has also held senior positions at Xaxis (GroupM), Undertone, Spark Flow and Ghostery.

Tim Braz, chief revenue officer of PCH, to whom Franco will report, says,  “Roey’s experience in developing and deploying successful advertising products will be a huge asset to our growth,” says 

Braz adds, “Roey will further enhance PCH Media’s data-driven offerings and reimagine our product suite to deliver even greater ROAS for our clients.”