• by Fern Siegel , April 19, 2024

Ogilvy has named Rafael Rizuto chief creative officer for North America, responsible for the agency’s creative product in the U.S. and Canada.

Previously, Rizuto worked for the agency in Dubai and his native Brazil. His agency career includes roles at BBH, TBWA’s 180LA, Leo Burnett and the founding of his own agency, TBD.

Most recently, he was Dentsu Creative’s chief creative officer, U.S. and Hispanic LATAM. He served as the creative lead on T-Mobile and was a key factor in growing new business in 2023. Client wins include Apple TV+ and Lowe’s.

"Like Ogilvy, he believes in creativity’s ability to drive business — it’s an ability he himself has proven across his work, at agencies and as an entrepreneur,” said Liz Taylor, global chief creative officer of Ogilvy.

Rizuto, an award-winning creative, is behind Cannes Grand Prix campaigns Boost Mobile’s "Boost Your Voice," UNICEF’s "UNfairy Tales" and Eurofarma’s "Scrolling Therapy."

Rizuto joins Ogilvy, a WPP company, after its recognition by WARC as the World’s Most Creative Agency Network and World’s Most Effective Creative Network for consecutive years.