• by Fern Siegel , April 24, 2024

Cohere Beauty just launched its first ad campaign with creative marketing agency Simon/Myers.

The cross-platform work showcases Cohere Beauty’s capabilities and its concierge-level service. The campaign will run in print, online and social media, as well as paid Google search.

The company's products, available in 67 countries, include hair care, body care, skincare and specialty products.

“This campaign is the rarest of coming-out parties — an emerging brand ready to illuminate the ever-evolving beauty industry with its brilliance,” said Lawson Soward, group creative director, Simon/Myers.

The first installment of Cohere Beauty’s ad campaign appeared in Global Cosmetic Industry’s April issue. Additional ads will run in Women’s Wear Daily, Beauty Matter and Beauty Independent later this year.

“This new advertising campaign perfectly reflects the Cohere Beauty difference in helping emerging beauty brands reach their full potential in an ever-changing market,” said Christine Staples, CEO, Cohere Beauty.

“Cohere Beauty operates at the scale of a major player with the personalized client service of a family-owned company dedicated to understanding each customer's brand promise, delivering top-quality products and reducing time to market,” she added.

Chicago-based Simon/Myers' client roster includes Brizo VR, Hammermill and Solenis.