• by Teresa Buyikian , April 23, 2024

 Marco’s Pizza want to make sure customers keep the chain top of mind when ordering pizza in its new brand campaign launching this week.

The new brand platform is “But Wait, There’s Marco’s,” which is “designed to disrupt routine ordering behavior and remind consumers” of the pizza chain.

The brand cited in the announcement that 66% of consumers had pizza within the last week, yet 96% of consumers' last pizza order was from an establishment they had been to before, according to the Datassential 2024 Pizza Keynote.

The platform is supported by a national advertising effort created by Chicago-based BarkleyOKRP, including :15 and :30 spots on major network, linear and streaming TV. Media was handled by Noble People, Marco's new media agency of record.

In the :30 spot, seen here, a voiceover asks, “Pizza routine feel like a pizza rut?” as the viewer sees a couple on their sofa, sadly opening a generic pizza box. A super pops up as the VO exclaims in an excited, memorable tone,  “But wait, there’s Marco’s.” The next scenes show a depressing office pizza party and a bored family around the dinner table, all with the payoff of the tagline.

"The launch of our new brand platform, 'But Wait, There's Marco's,' inspires consumers to change up their pizza routine and experience the extraordinary  flavor that we bring to the table every day," said Denise Lauer, CMO of Marco's franchising, in a release. "We believe consumers will discover that Marco's Pizza is more than better."

The campaign also includes national print, radio, paid social media, digital out-of-home, email marketing and a creative refresh.