• by Fern Siegel , May 3, 2024

CJ CheilJedang, a top Korean food brand, appointed Art of the Possible as its strategic and creative agency of record for the U.K., the Netherlands, Germany and Australia.

The win followed a series of competitive pitches. The agency will focus on social, digital and influencer activity.

Initial work will roll out this month.

In the U.K., the first activity to launch will be an influencer campaign for bibigo. The first work in Germany will be a campaign promoting gyozas.

In the Netherlands, the engagement will initially prioritize retailer engagement and awareness. In Australia, Art of the Possible will develop a campaign for the launch of a new Australian-made kimchi product.

Based in London, Art of the Possible work with clients such as Malfy, Jolt, Lamb Weston and Plymouth Gin.