McDonald's Creates Franchisee-Funded Digital Marketing
- by Tanya Gazdik , May 9, 2024
McDonald’s will require its U.S. operators to contribute to a new digital marketing fund starting next year.
“The company is recommending that franchisees invest in the fund using their existing marketing contribution,” according to CNBC, which obtained a memo written by U.S. Customer Experience Officer Tariq Hassan and Chief …
