The investment includes a new digital credentialing system to support veterans in pursuing manufacturing careers. Today, more than 10% of the company's workforce is made up of veterans and active-duty military.

The 60-second spot, created by New Honor Society, part of IPG, and directed by Adam Donald, highlights the news.

The monies will also be used to expand technical training, which has benefited more than 1,200 Anheuser-Busch employees since 2022. A new Columbus Regional Excellence Center will upskill its regional technical workforce over the next three years. In partnership with the National Association of Manufacturers' Manufacturing Institute, the company will welcome trade school students and educators, developing a talent pipeline for manufacturing careers across the country.

Brendan Whitworth, CEO, Anheuser-Busch, said: "Investing in our people and in new technologies and capabilities to drive industry and economic growth is core to who we are."

A-B says that 99% of the products it sells in the U.S are made here with more than $700 million in ingredients sourced from American farmers and more than $7 billion in goods and services purchased from U.S. suppliers.

Lori Chavez-DeRemer, U.S. Secretary of Labor, added the brewer is "demonstrating exactly what it means to put American workers first, setting a standard for other companies to follow."