Commentary
Google To PPC Branding: Drop Dead
- by David Berkowitz , September 25, 2006
The debate on the branding value of pay-per-click search ads may be over before it was ever properly resolved. Google has spoken, at least indirectly, in a couple of news items from the Googleplex.
The first comes from a ClickZ article last week:
"Some search marketers have noticed recently that …
