Commentary
Nielsen Stumbles Over Network Metrics: Bad Omen For New Digital Measures?
- by Wayne Friedman , Staff Writer, March 31, 2008
Did millions of dollars go to small cable networks that didn't deserve it?
A glitch in the Nielsen system resulted in an over-reporting of ratings on smaller networks since October -- all thanks to the big TV researcher's miscalculation concerning household coverage of those networks on satellite distributors.
Will cable …
A glitch in the Nielsen system resulted in an over-reporting of ratings on smaller networks since October -- all thanks to the big TV researcher's miscalculation concerning household coverage of those networks on satellite distributors.
Will cable …
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
