Jeri Smith
Member since July 2013Contact Jeri- CEO Communicus, Inc.
- http://www.communicus.com/
- Facebook: https://www.facebook.com/pages/Communicus/540511159309076
- LinkedIn: http://www.linkedin.com/profile/view?id=5910285&authType=OPENLINK&authToken=bWYM&locale=en_US&srchid=48416051373387776514&srchindex=1&srchtotal=149&trk=vsrp_people_res_name&trkInfo=VSRPsearchId%3A48416051373387776514%2CVSRPtargetId%3A5910285%2CVSRPcmpt%3A
- Twitter: https://twitter.com/CommunicusInc
- Tucson Arizona
- 85711 USA
Jeri Smith is CEO of Communicus, a research-based advertising consultancy that specializes in in-market multimedia advertising and IMC campaign evaluations for major advertisers. Having held the CEO position at Communicus for the past twenty years, she has been instrumental in the development and validation of the company’s methods for isolating the impact of new and emerging media. At Communicus, she provides research-based consulting, helping clients to achieve better understanding of how their marketing communications are working and identifying strategies that will produce better returns on their marketing communications investments. Her prior experience includes fifteen years at DDB, where she served as both Senior Vice President Director of Research Services and Executive Vice President for Strategic and Research Systems Development. At DDB, she led the development of the agency’s advertising and IMC strategy planning processes, facilitated the global rollout of these systems, and worked with both national and multinational clients on their advertising strategy development. Her work and points of view have been published frequently over the years, including: How Advertising Performs in a Social Media World, Ad Age Insights Special Report 2013; One Voice Marketing Communications: The Challenge of Integrated Communications, Lawrence Erlbaum Press 1995, Brand Equity for Marketing Leverage, Lawrence Erlbaum Press 1994, Planning for Integrated Communications, DDB Needham Worldwide 1991.
Articles by Jeri All articles by Jeri
- Endangered Brands Have More Power Than They Think in
Marketing Insider on
03/27/2018
Isolating ad performance from the overall performance of the brand tells a more nuanced - and often vastly different - story.
- Think Your Brand Has A Story? Think Again in
Marketing Insider on
03/01/2018
Blasted with a constant firehose of information every single day, consumers are trying to filter the noise more efficiently than ever. If you know anything about System 1 thinking, you know just how automatic it is for the brain to tune out what's irrelevant.
- How Advertisers Can Regain The Brand Differentiation They Lost In 2017 in
Marketing Insider on
01/31/2018
The most imperative issue threatening brands this year isn't particularly new. In fact, it's been with us for a while.
- System 1 Secrets For CPG Brands in
Marketing Insider on
12/12/2017
- Advertising Lessons the Auto Industry Should Learn From Insurance Companies in
Marketing: Automotive on
11/01/2017
Few purchases are exciting as a car, and few are more bland than insurance. Yet one sector is making interesting and entertaining ads, while the other is stuck in sameness. Guess which is which.
- Is Programmatic Advertising Endangering Your Brand? in
Marketing Daily on
09/08/2017
The law of unintended consequences tells us that our actions always have effects that are unanticipated or unintended. Rarely is this as clear as in the case of targeted ad buys.
- Why Tech Giants Like Google and Amazon Are Spending Big On TV Ads in
Marketing Daily on
08/21/2017
This doesn't mean digital can't contribute, of course. It can work, but the environment is cluttered, and it's easy to spend money in ways that don't deliver.
- The System 1 And MAYA Solution For Marketing To Moms in
Engage:Moms on
06/27/2017
If there's one universally accepted truth about contemporary moms, it's that they are not the same as the mothers we grew up with. Whether you're a Baby Boomer, Gen Xer or Millennial, the woman who raised you differs significantly from today's moms.
- The Sports Solution To Brands' Live Video Woes in
Marketing: Sports on
06/01/2017
After a serial killer used Facebook Live to broadcast his confession, having used their video platform to share footage of himself murdering an elderly man, many marketers were left asking: Do we really want to be on the live bandwagon right now?
- The Secret To Advertising That Wins Over Moms AND Kids in
Engage:Moms on
05/16/2017
When marketing budgets were booming with no end in sight, advertisers ran dedicated ads for kids as well as for parents. After all, children need to want and love your brand, while parents need to be convinced that your brand is right for them.
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