- In The Social Search Jungle With Google And Facebook
Performance Marketing Insider, Chris Copeland - Tuesday, April 30, 2013
Social search. It's become the buzziest of buzz words in the sear ...
- Can Google Embody The Mantra of Its Social Network?
Online Media Daily, Chris Copeland - Tuesday, October 4, 2011
There is no success guaranteed to Google just because their name ...
- The Me-Ification Of Search And Social
Performance Marketing Insider, Chris Copeland - Wednesday, March 9, 2011
Chris Copeland wants to be #1. Correction: Chris Copeland knows that Chr ...
- The Worth Of A Word
Performance Marketing Insider, Chris Copeland - Friday, January 7, 2011
What's a word worth? If we use the old saying, it's wor ...
- Inside the Machine: How Search Is Influencing The Evolution Of Marketing And Beyond For Brands
Performance Marketing Insider, Chris Copeland - Friday, December 10, 2010
Each month, Mediapost provides me an opportunity to offer perspective on t ...
- Are You In Position For Greatness Realized
Performance Marketing Insider, Chris Copeland - Friday, November 26, 2010
On Nov. 6 I stood, along with 72,000 others, and screamed, th ...
- Bing And Facebook Personalize Search
Performance Marketing Insider, Chris Copeland - Friday, October 15, 2010
Earlier this week, Microsoft and Facebook held a press event to announ ...
- Are You Asking The Right Search Marketing Questions?
Performance Marketing Insider, Chris Copeland - Friday, September 17, 2010
Often, clients have questions about strategy and execution, but they are questio ...
- Drilling For Information: The Evolution Of Search
Performance Marketing Insider, Chris Copeland - Friday, August 20, 2010
The problem with search is that the object of the game ...
- The Search Alliance: A Study In Listening To Advertisers First
Performance Marketing Insider, Chris Copeland - Friday, July 23, 2010
We are close to 60 days from the formal transition of mo ...
- The Interface of Intent
Performance Marketing Insider, Chris Copeland - Friday, June 25, 2010
We have to examine what we know about search evolution, and h ...
- The Winning Ticket: The Trifecta Of Intention Marketing
Performance Marketing Insider, Chris Copeland - Friday, April 30, 2010
For me, the two minutes of thoroughbred racing on the first Saturd ...
- Be Not Afraid of Greatness: The Search Aspirations of Yahoo and Bing
Performance Marketing Insider, Chris Copeland - Friday, April 2, 2010
I've spent most of the last month engaged in a knowledge que ...
- Super Battles for Search Dominance
Performance Marketing Insider, Chris Copeland - Friday, February 5, 2010
This weekend, the Colts and Saints will battle to determine the ki ...
- Advertising 2010: Release The Hounds
Performance Marketing Insider, Chris Copeland - Friday, December 18, 2009
As I revisit this year and think ahead to 2010, I fi ...
- What's Going To Work? TEAMWORK
Performance Marketing Insider, Chris Copeland - Friday, November 20, 2009
If you have a child in the 18- to 36-month-old range, y ...
- Brand Anarchy, Compliments of Google SideWiki
Performance Marketing Insider, Chris Copeland - Friday, October 23, 2009
If you walked out of your home to find graffiti on t ...
- Convenience Vs. Destination
Performance Marketing Insider, Chris Copeland - Friday, September 25, 2009
Every summer, millions of people take time off for the annual fami ...
- Word Association And Clarity of Focus In The Search Space
Performance Marketing Insider, Chris Copeland - Friday, August 28, 2009
The elevator speech. It's one of the prerequisites of business development. ...
- The Code Of Advertising: Like Car Buying OR Home Buying?
Performance Marketing Insider, Chris Copeland - Friday, July 31, 2009
For a long period of time, there was "The Code": an oft ...
- Bing: The Promise Of The Next Act
Performance Marketing Insider, Chris Copeland - Friday, July 10, 2009
At the end of "Casablanca," Humphrey Bogart's character, Rick, utters the famo ...
- The Dawn Of 'Why' Marketing
Performance Marketing Insider, Chris Copeland - Friday, June 5, 2009
In my last column, I proclaimed search to be going out ...
- Going Out of Business: The End Of Search Marketing
Performance Marketing Insider, Chris Copeland - Friday, May 8, 2009
A guy walks into a search pitch meeting and says, "Thank y ...
- Can Search Build Brands?
Performance Marketing Insider, Chris Copeland - Friday, April 10, 2009
Advertisers are gravitating to more measurable forms of marketing and also looki ...
- The Future Of Search: Is Twitter The Chosen One?
Performance Marketing Insider, Chris Copeland - Friday, March 13, 2009
Over the past three months it has become in vogue to discu ...
- 2009: Year Of The Calculated Risk
Performance Marketing Insider, Chris Copeland - Friday, January 16, 2009
In difficult times comes great opportunity -- an opportunity for companies ...
- Search's Andy Warhol Moment: How LinkedIn, Twitter and Social Networks May Change Search for the Better
Performance Marketing Insider, Chris Copeland - Friday, December 19, 2008
According to Yahoo, the average search session lasts 15 minutes. That includ ...
- I'm Rubber, You're Glue: Yahoo, Google And The Future Of SEO
Performance Marketing Insider, Chris Copeland - Tuesday, December 2, 2008
Two weeks ago, both Yahoo and Google introduced changes to the U. ...
- Synchronization In Search
Performance Marketing Insider, Chris Copeland - Friday, October 31, 2008
Everyone loves the concept of integration. Advertisers love to tout an integrat ...
- Why Integration Is Not the Grail, And Causality Is Overrated in Search
Performance Marketing Insider, Chris Copeland - Friday, October 3, 2008
Integration. If you are keeping score at home, it's the buzzword bin ...