Elizabeth Hellman

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• Don't Believe The 'Teens Don't Use Facebook' Hype in Engage:Teens on 06/01/2017
  

  At least three times in as many weeks, I've found myself involved in this very conversation: "Teens don't use Facebook anymore," my verbal sparring partner will say. "Once parents joined, they moved on to [insert latest buzzy platform here]." Statements like this have been in the headlines for years now. That does not make them true.

• Boomers Are Engaging On Facebook. Are You? in Engage:Boomers on 05/15/2017
  

  While many associate social media with Millennials and Gen Z, Baby Boomers are also heavy users of these channels, with Facebook being the biggest for the demographic. According to Pew Research Center, of the 79% of Americans who were Facebook users in 2016, 72% were between the age of 50 and 64. They are also highly engaged users. One survey found the group 19% more likely to share content on Facebook than any other generation.

• What Every Marketer Can Learn From The Winning Strategy At 'Teen Vogue' in Engage:Teens on 03/02/2017
  

  In early December, a scathing op-ed about the soon-to-be President made huge waves throughout the media ecosystem. The essay went viral and earned kudos from journalism's elite for its bold stance and courageous call to action. It also received some raised eyebrows, because the source wasn't "The Washington Post" or "The New York Times." It was "Teen Vogue."

• Digital Natives Are Changing News Reporting, And That's A Good Thing in Engage:Teens on 02/02/2017
  

  It's easy for those of us who remember life before mobile devices and a ubiquitous internet to stereotype teens as rabid, but not particularly mindful, content consumers. We may see them as narcissistic, with their constant selfie-taking and snap sending. What we probably don't see is that their mobile habits and constant usage make them the first generation of "MoJos," or mobile journalists, who will shape the future of reporting.

• 'Doing Snapchat' Is Not A Teen Engagement Strategy in Engage:Teens on 10/06/2016
  

  At last week's Mobile Marketing Association SM2 Summit, much of the discussion centered on the elements of great marketing campaigns. As exemplified by the winners of the annual Smarties Awards, marketers today need to create emotional connections with their audiences and drive engagement across multiple touchpoints. Using Snapchat, for example, isn't really "doing mobile." I got to thinking about marketers' missteps when approaching the teen market. Are they, for example, "doing Snapchat" and considering this single tactic to be a "teen engagement strategy?"

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