Asaf Greiner
Member since November 2016Contact Asaf- CEO/Founder Protected Media
- www.protected.media
- LinkedIn: https://il.linkedin.com/in/asafgreiner
- Seattle Washington
- 98101 USA
Asaf Greiner is founder and CEO at Protected Media, a cyber security solution for fighting online advertising fraud. Previously VP products at Cyren (Nasdaq: CYRN), Asaf brings management and product expertise. A successful entrepreneur, Asaf is the co-founder of Aduva (acquired by Sun/Oracle) and beeFENCE, one of the pioneering companies in fighting botnets. Asaf holds an MBA from The Interdisciplinary Center.
Articles by Asaf All articles by Asaf
- Hidden Danger To D2C Marketing: Fake 'Lookalikes' in
Marketing Insider on
04/12/2019
"Ghost profiles" set up by fraudsters are designed to generate fake traffic, despite happening within supposedly safer walled-garden social media.
- Why Brands Should Stop Moving Ad-Traffic Verification In-House in
Marketing Insider on
11/26/2018
Problem: Fraudsters launch schemes at the publisher level, yet we continue to move verification closer to the demand side.
- Fraud-blocking Solutions As An Antibiotic - Overuse And You Lose in
Marketing Insider on
05/25/2018
Ad fraud is costing advertisers far too much money to ignore; $19 billion in 2018, or 9% of total digital advertising spend according to Juniper Research. As a result, everyone is scrambling to find the ultimate mix of processes and tools that will ensure ads are seen by real people.
- Ad Fraud In 2018 - Expect Bots, Blockchain And Ads.txt in
MediaDailyNews on
11/15/2017
With bots multiplying and fraudsters becoming increasingly sophisticated, it's becoming harder to predict where ad fraud is headed.
- Irony of Ad Viewability Metrics: Views Don't Always Equate With Engagement in
Mobile Marketing Daily on
04/05/2017
There will be more opportunities for ad placements within mobile apps and mobile messaging programs. There will also be the risk that only a low percentage of the ads will be viewable.
- The Wild West of Mobile Advertising: Bots Fake Viewability in
Mobile Marketing Daily on
11/30/2016
Some bots have already become more sophisticated and are now able to provide viewability data making fake traffic more difficult to detect. One way for advertisers to ensure that ad traffic is valid is to detect and weed out bot-generated traffic before making a final call on what percentage of the traffic is viewable.
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