Ericka McCoy
Member since July 2018Contact Ericka- Senior Vice President Marketing Resonate
- LinkedIn: linkedin.com/in/erickapmccoy
- Twitter: ErickaPMcCoy
- Reston Virginia
- 20190 USA
Ericka is a global marketing executive focused on enterprise growth and revenue management in the high-tech, telecom, manufacturing, energy, and hospitality sectors across North America, Europe and Asia. Her ability to envision and operationalize strategy is a hallmark of her leadership. She uses an agile approach to iterate, delivering effective and efficient growth. Ericka is a change-agent, experienced in leading organizations through digital transformation to seize emerging market opportunities. She’s passionate about fostering creativity and innovation and is an evangelist for industry-leading digital marketing practices. Ericka emphasizes a data-driven, customer-centric approach to accelerate growth. Drawing on both B2B and B2C successes, she deftly combines strategic acumen, technological expertise, focused execution and rigorous analysis to deliver significant business impact.
Articles by Ericka All articles by Ericka
- Navigating Today's Hot-Button Issues With Consumer Insights in
Marketing Insider on
07/26/2021
Looking at vaccine hesitancy among QSR customers, Panera, Starbucks and Pizza Hut customers top the list when it comes to vaccine readiness,
- How To Understand And Engage Today's Voice Shopper in
Marketing Insider on
08/31/2018
How people shop is fundamentally shifting, and this behavioral evolution requires both strategic pivots by pretty much every brand selling consumer goods today.
- Consumer Intelligence: The CMO's Sledgehammer For Breaking Down Silos in
Marketing Insider on
08/01/2018
Most of today's CMOs understand the importance of breaking down organizational silos in the quest to build a modern marketing organization, one that can keep pace with the ever-evolving consumer. But knowing where to start is another matter altogether.
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