Roy Eduardo Kokoyachuk
Member since September 2018Contact Roy Eduardo- Partner ThinkNow Research
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I am a co-founder and principal of ThinkNow, a technology driven cultural insights agency. ThinkNow enables companies and government agencies to discover the cultural drivers that influence consumer decisions. We provide insight solutions to help organizations thrive in a changing demographic environment.
Articles by Roy Eduardo All articles by Roy Eduardo
- Education Alone Can't Close The Racial Wage Gap in
Marketing Insider on
03/20/2020
How can marketers address the problem? Hispanics and African Americans earn less than non-Hispanic Whites with the same -- and often less -- education.
- Is The Asian Market Even A Thing? in
Marketing Insider on
09/17/2018
Unlike the U.S. Hispanic or African-American markets, there is little consensus on how to market to Asian Americans.
Comments by Roy Eduardo All comments by Roy Eduardo
- Education Alone Can't Close The Racial Wage Gap
by
Roy Eduardo Kokoyachuk
(Marketing Insider on
03/20/2020)
Hi Ron,You are correct in that this is a complex topic that cannot be adequately tackled in a 500 word commentary. I explore it in a bit more depth here: https://bit.ly/2QxkH7J Hopefully, we all become more aware of the racial wage gap so we can arrive at workable solutions.
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