While not all brands have embraced BlueSky yet, notable early adopters include Netflix, Hulu, and NPR, all actively engaging with the platform.

We've normalized the absurd: Platforms profiting from chaos while offering brand safety as a premium feature.

Media strategies must evolve from targeting eyeballs to influencing algorithms.

The last month has certainly been interesting, especially when we look at shifting consumer attitudes relative to actual behaviors.

While advertisers still fund the ecosystem, they're increasingly guests in a house they don't own.

We think consumers are tightening spend -- yet we're having more trouble than ever identifying clear pullbacks.

If platforms want to fix discovery, they need to get smarter -- not just about what we pause on, but why we pause.

Resale isn't merely another distribution channel -- it's a hidden data goldmine that most luxury houses aren't properly excavating.

Two tips: Be more purposeful in your content, and hold the sales pitch.

It's time to stop thinking in banner ads and start designing rabbit holes worth falling into.