As one who readily cheers for the underdog, I'm all in on Major League Baseball as it continues to be the little engine that could.

Why CMOs need to rebuild their marketing machines for AI.

Among the tips for collaborating successfully: Understand-and embrace-the vetting challenge.

The CMO's job is fast, relentless, and rewarding-but more than ever, it demands managing two opposing truths at once.

Fans aren't just cheering for jerseys; they're following personas into fashion collabs, ESPY cameos, Comic-Con panels, and more.

Mom creators are now a critical part of the AI-driven search landscape. Their content naturally mirrors the way consumers phrase their questions.

Among the common mistakes that lead to brand cannibalization: having different products that target similar consumer needs.

Laying off staff just to save money is not a strategy. It's usually executed as a reactive, impulsive cost-cutting measure.

It scores ad creative for tone and aesthetic, and matches it to current mood states. Euphoric? Let's sell you a trip to Ibiza before it fades.

Moms often write the same way their target audience searches, asking conversational questions LLMs are built to comprehend.