STRATEGY
by Victor Kimble on Oct 30, 4:51 PM
Strategic reset from idealistic brand "purpose" to actionable brand "promise" is evolution of what brands commit to delivering.
INFLUENCER MARKETING
by Maria Bailey on Oct 29, 2:49 PM
Influencers don't have to do just do one job. They can fuel a whole content ecosystem.
TRENDS
by Eric Yaverbaum on Oct 28, 3:43 PM
Among the lessons: how to turn surprise into strategy.
SPORTS
by Jim Caruso on Oct 27, 2:23 PM
MLB fans are a high-value, stable audience whose consistency and affluence make them a rare asset in today's fragmented media landscape.
SOCIAL MEDIA
by Shea Carter on Oct 24, 2:14 PM
Weekly video series "Roomies" has generated millions of likes. It's from (gasp!) a brand.
ARTIFICIAL INTELLIGENCE
by Charlotte Bent on Oct 23, 3:58 PM
One Idea: Augment core expertise with entirely new skills.
GEN Z
by Jim Caruso on Oct 22, 12:57 PM
The upbeat, glittery pop sound is resurging as Gen Z faces its own financial anxieties.
BRAND MARKETING
by Dory Ellis Garfinkle on Oct 21, 3:19 PM
A rebrand is more than a logo swap or tagline refresh -- it's an act of translation, now taking place in a more feverish climate,
SOCIAL MEDIA
by Kristina Nolan on Oct 20, 12:00 PM
For one: Don't misjudge price points. When Shop launched, only lower price points sold, but that's no longer the case.
ARTIFICIAL INTELLIGENCE
by Julia Wold on Oct 17, 2:42 PM
Consumers move fluidly among Google, TikTok, Reddit, YouTube, influencers, and AI-powered assistants. Search is no longer the starting point.