Lisa Singer

Articles by Lisa All articles by Lisa

• Why This BBH, USA Ad Exec Continues To Zag! in Brand Insider: Behind The Scenes on 11/18/2024
  

  Why choose a career in advertising? It's unpredictable and certainly not the easiest industry to work in, but for Samantha Deevy it's because she continues to find the excitement. The chief strategy officer at BBH USA admits to having a knack for thriving in ambiguity. In this episode of Brand Insider: BTS Samantha talks about her knack for carving out unique roles for herself even where jobs hadn't existed. She reflects on the advantage of being a "middle child," and how facilitating collaboration and driving solutions is a core part of her unique approach to strategy. Samantha also talks about the importance of surrounding yourself with smart, creative people, leading with empathy and how a "McCarron Hop" almost sidelined her perfect pitch. She even takes on a lively game of London trivia.

• How This Every Man Jack VP Has Everything She Needs in Brand Insider: Behind The Scenes on 11/07/2024
  

  Every Man Jack's Ellie Off has a fearless approach to risk taking and personal growth. She credits her "big moves" and willingness to say yes for much of her success. The vp of marketing, brand & innovation advises everyone, from those just starting out to seasoned pros, to always stay open, trust your gut, and continue learning each step of the way. In this episode of Brand Insider: BTS, Ellie opens up about navigating change and embracing new experiences. She also reflects on the impact of her mother's influence, who taught her the power of diving in and leading with purpose. She emphasizes the importance of being patient with ourselves and asking for help, and admits to having greater appreciation for things today than in her younger years.

• Why Nekter's Co-Founder Keeps Saying Yes! in Brand Insider: Behind The Scenes on 10/23/2024
  

  We all need to say "yes" to things more often! That's what Alexis Parra did during what she calls her growth phase, and Nekter Juice Bar was born. The co-founder & chief visionary officer talks about a transformative period in her life-one where she embraced uncertainty and let her intuition guide her. In this episode of Brand Insider: BTS, Alexis opens up about finding her voice, especially as a woman in business, and how personal growth was key to her professional success. She discusses her life-changing trip to Africa that gave her a fresh perspective on gratitude and contentment. Alexis also says she embraces failure because it's those things that she "screwed up" that made her who she is today.

• How This Penguin Random House Exec Keeps Her Finger On The Pulse Of Today's Trends in Brand Insider: Behind The Scenes on 10/17/2024
  

  Penguin Random House's senior director of advertising, Rochelle Clark, dives into the world of publishing. She talks about how reading can open minds to diverse perspectives and foster better communication in both work and life. In this episode of Brand Insider: BTS, Rochelle highlights the influence of today's younger generation and how their reading habits are shaping their worldview. She also shares the variety of opportunities within the publishing industry, the phone call that changed her life, and the most high stake moment, both personally and professionally, she's ever experienced.

• How This Taste Of Koko Founder Is Influencing The Marketing World in Brand Insider: Behind The Scenes on 10/04/2024
  

  With no grand plan in mind, A Taste of Koko's founder, Jane Ko, admits that her journey as an influencer all started simply by reading some inspirational blogs and a Google search on building a website. Growing up in a small town in Austin, TX, the Taiwan born content creator talks about her sheltered upbringing and being constantly told "you can't do it." But she did! In this episode of Brand Insider: BTS, the self-proclaimed introvert says diving into social media helped give her the confidence to find her voice. Now, as a successful food and lifestyle blogger, Jane reflects on the challenges of today's social media landscape, the blurred lines between work and life, and the somewhat surprising realities behind the scenes of a social media influencer.

• How This Windsor VP Of Marketing Continues To Inspire in Brand Insider: Behind The Scenes on 09/26/2024
  

  Catherine Seaton discusses the power of saying "yes" to new opportunities, embracing risk, and the lessons she's learned from failure. In this episode of Brand Insider: BTS, Windsor's v.p. of marketing says she also believes in the importance of staying humble and being comfortable with uncertainty. Catherine goes on to advise those just starting out to focus on the next step instead of worrying about the entire journey. She opens up about how becoming a mom helped her let go of perfection, why her 19-year-old daughter continues to inspire her, and what a fashion exec wears to her prom. One hint...Barbie would've been proud!

• How This Evins Communications' Exec Plays To Win in Brand Insider: Behind The Scenes on 09/19/2024
  

  Jacqueline Long reveals her two secret weapons. The first is her curiosity. The Evins Communications' president believes staying inquisitive and mastering active listening has enabled her to grow and better connect with others. Her second secret weapon - - or "superpower" - - is her proficient knowledge of the best candy combos, including what never to mix with Good & Plenty! In this episode of Brand Insider: BTS, Jacqueline also offers valuable advice for emerging leaders, encouraging them to embrace a non-linear path. She goes on to share insights for creating an inclusive work culture, the value of taking risks, and the scariest food delicacy she's ever been served...it was still moving!

• L'Oreal's Nobles Crawford Answers Your Questions on Optimization and Inclusion in Brand Insider on 09/17/2024
  

  In this week's segment we're putting the spotlight on Nobles Crawford, Assistant Vice President of Consumer Activation, Couture at L'Oreal. Nobles talks about how L'Oreal is preparing for the next brand opportunity within culture, how he optimizes in between campaigns, his ingredients for a successful event, as well as his optimistic view of a future where brands champion inclusion. Also, tune in to hear about his most magical career moment on stage with a major rap group. Can you guess who?

• How This Bloomberg Exec Thrives In A Transforming World in Brand Insider: Behind The Scenes on 09/05/2024
  

  Keeping her aperture wide open is something Christine Cook has always done and believes that curiosity and flexibility has served her well. In this episode of Brand Insider: BTS, Christine opens up about her unexpected career path. She started off with aspirations of being a journalist until discovering her true talent and a new direction. Bloomberg's Global Chief Revenue Officer shares how being open to new opportunities, staying humble, and following her instincts rather than chasing titles has shaped her career. Christine goes on to talk about building lasting relationships, the value of integrity, and what she does to maintain balance and truly show up for her people.

• How This Strawberry Frog Exec Is Leading With Purpose in Brand Insider: Behind The Scenes on 08/29/2024
  

  Rasika Narang shares her journey from her early days in India as a little girl creating and building things from scratch to becoming chief marketing & growth officer at Strawberry Frog. After graduating with an economics degree in India, she talks about giving in to her inner desire for creativity by moving to New York to pursue design. In this episode of Brand Insider: BTS, Rasika opens up about growing up in a different culture and finding the courage to try new things and take risks, values she tries to instill in both her children and her teams. She also talks about finding her voice, problem solving, and afternoons spent with Flamin' Hot Cheetos and Gossip Girl.

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