Lisa Singer

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• Sonos's Libby Cloak Applauds Delta's Email Marketing Strategy in Brand Insider on 12/20/2024
  

  At our EIS Summit in picturesque Deer Valley, we caught up with Libby Croak, Director of Acquisition and Retention at Sonos, Inc. She had plenty of good things to say about Delta Air Lines' standout email marketing strategy. Curious how Delta's Head of Partnership Marketing, Kevin Hickey, responded? Watch the video to find out!

• This Sports Email Marketer likes the Grinch and Snowboarding in Brand Insider on 12/20/2024
  

  In this week's This or That, we caught up with Justin Price, Senior Manager, Multichannel Marketing, Milwaukee Bucks Inc. at the Email Insider Summit. Watch now to find out his choices in things to do, favorite marketing channels, etc.

• Why Walking In This Stiletto Collective CEO's Shoes Is Anything But Boring in Brand Insider: Behind The Scenes on 12/11/2024
  

  What's your work/life philosophy? For Ly Tran, intrepidity is at the top of the list. When asked to share an example of her most memorable "intrepid" moment, her reply was learning to ride a bike as a kid-- constantly pushing boundaries and seeing just how far she could go, both literally and figuratively. It's that kind of determination that motivated Ly to open Stiletto Collective, a minority, woman-owned media agency in Texas. In this episode of Brand Insider: BTS, Ly opens up about overcoming her Asian parents cultural norms and expectations, breaking barriers, and balancing ambition with her greatest role: being a Mom. She also shares why her son is her biggest motivator and how his skateboarding wisdom-- "keep falling and get back up until you land the trick" continues to keep her inspired.

• BTS REWIND: How This Tenore Exec Continues To Make The Impossible Possible in Brand Insider: Behind The Scenes on 12/03/2024
  

  I had the pleasure of talking with Natalie Gomez, formerly Guzman, in January 2022 when she was the co-president & CMO of Savage X Fenty: Lingerie by Rihanna. Now GM & CMO at Tenore, she has since been recognized on Forbes' 50 Entrepreneurial CMO list, Business Insider's Most Innovative CMO list, Glossy's Top Marketer list, and as one of Campaign US Top 50 CMO's. None of this surprises me. She was so genuine and inspiring, I had no doubt Natalie would continue to shine. In this episode of Brand Insider: BTS, Natalie talks about growing-up the daughter of Filipino immigrants, its impact on her as a woman of color and the responsibility she now feels to be a voice for change. She opens up about stepping out of her comfort zone and forcing herself to raise her hand to be heard.

• Why This BBH, USA Ad Exec Continues To Zag! in Brand Insider: Behind The Scenes on 11/18/2024
  

  Why choose a career in advertising? It's unpredictable and certainly not the easiest industry to work in, but for Samantha Deevy it's because she continues to find the excitement. The chief strategy officer at BBH USA admits to having a knack for thriving in ambiguity. In this episode of Brand Insider: BTS Samantha talks about her knack for carving out unique roles for herself even where jobs hadn't existed. She reflects on the advantage of being a "middle child," and how facilitating collaboration and driving solutions is a core part of her unique approach to strategy. Samantha also talks about the importance of surrounding yourself with smart, creative people, leading with empathy and how a "McCarron Hop" almost sidelined her perfect pitch. She even takes on a lively game of London trivia.

• How This Every Man Jack VP Has Everything She Needs in Brand Insider: Behind The Scenes on 11/07/2024
  

  Every Man Jack's Ellie Off has a fearless approach to risk taking and personal growth. She credits her "big moves" and willingness to say yes for much of her success. The vp of marketing, brand & innovation advises everyone, from those just starting out to seasoned pros, to always stay open, trust your gut, and continue learning each step of the way. In this episode of Brand Insider: BTS, Ellie opens up about navigating change and embracing new experiences. She also reflects on the impact of her mother's influence, who taught her the power of diving in and leading with purpose. She emphasizes the importance of being patient with ourselves and asking for help, and admits to having greater appreciation for things today than in her younger years.

• Why Nekter's Co-Founder Keeps Saying Yes! in Brand Insider: Behind The Scenes on 10/23/2024
  

  We all need to say "yes" to things more often! That's what Alexis Parra did during what she calls her growth phase, and Nekter Juice Bar was born. The co-founder & chief visionary officer talks about a transformative period in her life-one where she embraced uncertainty and let her intuition guide her. In this episode of Brand Insider: BTS, Alexis opens up about finding her voice, especially as a woman in business, and how personal growth was key to her professional success. She discusses her life-changing trip to Africa that gave her a fresh perspective on gratitude and contentment. Alexis also says she embraces failure because it's those things that she "screwed up" that made her who she is today.

• How This Penguin Random House Exec Keeps Her Finger On The Pulse Of Today's Trends in Brand Insider: Behind The Scenes on 10/17/2024
  

  Penguin Random House's senior director of advertising, Rochelle Clark, dives into the world of publishing. She talks about how reading can open minds to diverse perspectives and foster better communication in both work and life. In this episode of Brand Insider: BTS, Rochelle highlights the influence of today's younger generation and how their reading habits are shaping their worldview. She also shares the variety of opportunities within the publishing industry, the phone call that changed her life, and the most high stake moment, both personally and professionally, she's ever experienced.

• How This Taste Of Koko Founder Is Influencing The Marketing World in Brand Insider: Behind The Scenes on 10/04/2024
  

  With no grand plan in mind, A Taste of Koko's founder, Jane Ko, admits that her journey as an influencer all started simply by reading some inspirational blogs and a Google search on building a website. Growing up in a small town in Austin, TX, the Taiwan born content creator talks about her sheltered upbringing and being constantly told "you can't do it." But she did! In this episode of Brand Insider: BTS, the self-proclaimed introvert says diving into social media helped give her the confidence to find her voice. Now, as a successful food and lifestyle blogger, Jane reflects on the challenges of today's social media landscape, the blurred lines between work and life, and the somewhat surprising realities behind the scenes of a social media influencer.

• How This Windsor VP Of Marketing Continues To Inspire in Brand Insider: Behind The Scenes on 09/26/2024
  

  Catherine Seaton discusses the power of saying "yes" to new opportunities, embracing risk, and the lessons she's learned from failure. In this episode of Brand Insider: BTS, Windsor's v.p. of marketing says she also believes in the importance of staying humble and being comfortable with uncertainty. Catherine goes on to advise those just starting out to focus on the next step instead of worrying about the entire journey. She opens up about how becoming a mom helped her let go of perfection, why her 19-year-old daughter continues to inspire her, and what a fashion exec wears to her prom. One hint...Barbie would've been proud!

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