Lisa Singer

Articles by Lisa All articles by Lisa

• How This Publicis Health Media VP Creates Experiences That Resonate in Brand Insider: Behind The Scenes on 03/26/2025
  

  Jan Weinstein calls herself an "accidental agency person," but if you look at the impact she's made, you'd think she was born for it. From breaking the mold in healthcare marketing to navigating the ever-changing landscape of creative problem-solving, the v.p. of media at Publicis Health Media has built a career around passion, resilience, and a "turning a no into a what if" mentality. In this episode of Brand Insider: BTS, Jan also talks about a pivotal moment in her personal life when she decided to challenge herself right before a major surgery. It's that same mindset of pushing limits and seizing the moment that has shaped everything she does. Plus, she opens up about why teamwork is everything, why experiences mean more than things, and how she ended up being the unofficial doctor to her friends-- even without the degree.

• How This Olly Director Brings Inspiration & Delight Into Her World in Brand Insider: Behind The Scenes on 03/20/2025
  

  Do you remember all of your mentors? Jennifer Peters does, and, though extremely grateful for each of them, she also remembers they were all men. A reason why she's now so passionate about paying it forward to other women. She discusses the old-school mindset of women competing for limited leadership roles and how that's thankfully changing. As Director of DTC, Martech + Digital Compliance at Olly, she beams when talking about working in a space where women lift each other up. In this episode of Brand Insider: BTS, Jen goes on to share her career-defining moment-- pivoting to a role at an online bookstore with no previous digital experience and excelling! She now advises anyone starting out or looking for a change to apply for the job even if you don't check every box...believing skills can be learned, so just go for it. Jen also opens up about learning to celebrate life's wins with no pressure-packed expectations...she's grateful, soaks up the good stuff, and carries that energy into her everyday life.

• How This Amazon VIP Is Working Hard, Having Fun & Making History in Brand Insider: Behind The Scenes on 03/12/2025
  

  Have you learned to trust your gut yet? Mimi Swain certainly has! Ring & Blink's chief commercial officer shares why she's stopped overthinking life's twists and turns and started embracing the unexpected. She reflects on the moments she ignored her intuition, feeling like a player in someone else's game, and how she found her way back by just letting go. In this episode of Brand Insider: BTS, Mimi opens up about when she realized life wasn't predetermined and became okay with where her path was taking her. From her early aspirations of being a journalist like Barbara Walters or Connie Chung to carving a career fueled by her passion for storytelling and consumer behavior, Mimi's journey has been anything but linear. Mimi talks about the power of curiosity and embracing unexpected opportunities. Her advice? Don't wait for perfect conditions - take the leap, stay present, and focus on what really matters.

• How This Hooters' Marketing Exec Is Feeding The Dream in Brand Insider: Behind The Scenes on 03/06/2025
  

  From Hooters Girl to marketing leader! Fresh out of high school, Melissa Fry quickly found herself immersed in the fast-paced world of franchising-opening stores domestically and internationally and watching the brand thrive. But when it came time to "hang up the orange shorts," the HOA Brands' senior director of marketing took a leap and never looked back. In this episode of Brand Insider: BTS, Melissa shares the confidence-building impact of the organization, and why the Hooters Girls remain the brand's most strategic asset. She opens up about navigating personal loss, embracing challenges, and the importance of authenticity, kindness, and speaking up-especially for women in business.

• The Bold Adventures Of Rivian's Marketing VP in Brand Insider: Behind The Scenes on 02/20/2025
  

  What is your greatest adventure so far? Denise Cherry, Rivian's VP of Marketing, reveals, that despite building a career in high-intensity startups and tech companies, her biggest adventure wasn't in the boardroom or even a cross country road trip-it was motherhood. In this episode of Brand Insider: BTS, Denise reveals that early on, completely focused on her career, she never envisioned herself as a parent. Now the mother of two, she opens up about how being a mom has completely reshaped her identity. She talks about the importance of setting boundaries and how embracing the unknown-whether in career or parenthood-can lead to even greater success and unexpected opportunities. Denise also reflects on how motherhood shifted her mindset from feeling the need to prove herself at the table to knowing she's earned her seat-becoming not just a stronger leader, but a more positive role model for other women in the industry.

• This Kia Exec's Movement That Inspires in Brand Insider: Behind The Scenes on 02/12/2025
  

  When is the last time you stepped outside of your comfort zone? For Kia's Megan Gillam, it's something she's learned to embrace. The automotive brand's director of marketing operations & brand strategy reveals how doing just that, traveling, and taking risks has shaped her both personally and professionally. In this episode of Brand Insider: BTS, Megan shares her journey from meticulous planner to someone who thrives in uncertainty. She talks about the importance of continuous learning, the power of asking questions, and why taking a seat at the table-especially for women-is so crucial. Megan also opens up about what fulfillment really means to her, how she measures success, and why progress doesn't have to be linear to be meaningful.

• Can You Hear Her Now? How This Verizon Exec Is Dialing Into Success in Brand Insider: Behind The Scenes on 02/05/2025
  

  To all the working moms out there-have you cracked the code on work/life balance? No? You're not alone. Verizon's Sarah Baker gets real about the myth of balance-because, let's be honest, it doesn't actually exist. As director of marketing strategy, she knows firsthand the chaos of juggling career and motherhood and has stopped trying to map out the perfect plan. In this episode of Brand Insider: BTS, Sarah shares how she's learned to embrace unpredictability, focusing on showing up with intention rather than chasing an impossible ideal. We also talk about how agency life built her grit, the power of active listening for career growth, and why sometimes the most impactful thing you can do for someone is simply believe in them.

• AI's Impact- The Good, the Bad, & the Ethical with Discover's Brittany Gelsomino in Brand Insider on 02/04/2025
  

  At the luxurious Stein Eriksen Lodge in Park City, UT, during our Winter Performance Marketing Insider Summit, MediaPost's Lisa Singer sat down with Brittany Gelsomino to talk AI-its pros and cons, how it's been a game-changer for her visually impaired son, and the importance of ethical oversight. Check it out!

• How This Paramount+ Data Pro Makes It Work in Brand Insider: Behind The Scenes on 01/29/2025
  

  Did you ever land your "dream job" only to discover it wasn't all that dreamy? Paramount+'s Stef Work did. Fresh out of college, she nabbed her dream job in theater-only to realize that passion alone doesn't pay the bills. So even though she loved the work, it was that realization that led her from the arts to Hasbro, where one simple question-"Can I figure this out?"-launched her career in data analytics. In this episode of Brand Insider: BTS, Stef admits she thrives on organization and strategy but has also learned that life isn't just about sticking to the plan. It's about recognizing opportunities, taking risks, and being open to what comes next. She also believes one of the biggest challenges for women entering the workforce is speaking up. Her advice-- don't be silenced or afraid to ask questions, because "if your voice isn't valued then the company isn't worth you."

• How This Kenvue Exec Is Shining A Light On The Beauty Industry in Brand Insider: Behind The Scenes on 01/22/2025
  

  Have you ever felt overlooked or unseen? Kenvue's Joy Ogunneye knows that feeling all too well. Back in college, while working at a beauty counter, she realized the products she was tasked with selling didn't cater to people of color. Instead of staying frustrated, Joy had a life-changing realization: if the system wasn't built for her, she'd work to change it herself. And that's exactly what she did! In this episode of Brand Insider: BTS, Joy takes us through her inspiring journey-- from a successful career in banking to pursuing her passion for inclusivity in the beauty industry. The global innovation & brand comms lead for Aveeno Body, also opens up about embracing progress over perfection, balancing her cultural roots with her ambition, and the power of kindness-not just for others, but for herself.

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