Marina leads client engagements from San Francisco, an office she set up in 2017. With 12 years’ experience in advanced analytics, Marina helps organizations to turn data into actionable insights that build sustainable business growth. She enables clients to understand business drivers and consumer interactions with their brand, forecast multi-year returns from investments, course-correct activities on strategic and tactical levels, and optimize marketing, media, promo, and pricing strategies. Marina has led multi-country client engagements in DTC/e-commerce, cryptocurrency, QSR and casual dining, retail, and finance. She is also the proud founder of Lumena, our employee resource group that inspires, empowers, and supports women and non-binary people to maximize their potential. Marina holds an MS in Economics and a Postgraduate Diploma in Data Science.