The joint venture will use large language models and generative AI to develop TV-ready creative to give even the smallest advertisers a chance to use multiplatform video in streaming. These smaller companies have not reached the TV market.

Agentic agents are learning how to collaborate with each other, and WPP Group's "brand transformation" agency has mapped out a plan to develop guidelines on building in rules and safeguards.

Becausal launched Monday, to set new standards for accountability and performance supported by causal AI. The technology aims to solve longstanding challenges of audience data transparency and integrity.

Charter's partnership with PubMatic creates a new path for ad campaigns. Transparency - the focus of Charter's ad business - ensures accuracy in ad placements, enables better performance measurement and avoids fraud for CTV media buys.

Developers have created an AI-driven audience optimization model for email marketers to further personalize audiences that can target consumers across campaigns as well as realize new audience segments in near real-time.

Vidmob President Mark Mannino believes creative data has found a new home in generative AI and agents as brands and agencies continue to use tools that build these platforms.

Jellyfish recently announced the use of AI agents across Google, Meta and Amazon to buy media and adjust budgets to avoid under- or overspending, organize campaign data and set up reporting dashboards.

A report identifies trends and patterns expected to shape the gaming app industry in 2025, including personalization through AI, hybrid monetization and user acquisition strategies.