Ignoring AI's potential risks can make it a liability - even for Google, which is piloting a finance page that allows users to ask detailed questions about the financial sector and receive comprehensive answers generated by AI based on real-time data from across the web.

Researchers have introduced a systematic framework for LLMs that emphasizes their indifference to truth. A high score signals the model is producing confident-sounding statements with a degree of certainty or reliability.

Data-driven CTV ad firm Strategus created a platform to give advertisers proof of performance through a direct link between CTV ad impressions and sales, using compliant, identity-resolved data and support from Experian and Snowflake.

Transactional intent jumped 9x from 0.6% to 6.1%, according to analytics firm Profound. Now it's picking up clients like Meta AI, OpenAI, ChatGPT, Google AI Mode, AI Overviews, Gemini, Microsoft Copilot, Perplexity and Grok.

Adswerve projected an 11% increase in addressable advertising revenue by using Google's open-source marketing mix model, which meant a $100 million revenue opportunity.

Craft beer has become a crowded space with rising costs, tariffs and slowing growth. The labels attracting shoppers to beer might not be what most marketers think.

Integral Ad Science on Monday announced a partnership with Snap and Lumen Research to launch Snap Attention Measurement, a tool that brings attention metrics, not just viewability, to Snapchat ads.

Swiftly found a way to aggregate the collective power of independent and regional companies to reach consumers in many ways traditional retail media giants cannot, said Swiftly CEO Henry Kim.

Advertisers are chasing questions that prompt change. Can they rely on trust and quality in the same campaign? Will consumers accept synthetic visuals in messaging?