Advertisers are chasing questions that prompt change. Can they rely on trust and quality in the same campaign? Will consumers accept synthetic visuals in messaging?

Gudea's technology allows it to "map how information moves online" to predict movement of patterns based on what occurred in the past, using graph neural networking, its CEO Keith Presley says.

Glance, backed by Google and InMobi, launched a platform for AI-driven commerce that maps images of consumers, matching them to shoppable products from retailers that sign up for the service.

Canvas Worldwide CEO Paul Woolmington encourages employees to create their own AI-based projects and tools. He is working on a few of his own, including one called Bullfighter, although he's not quite sold on the name.

Strategus developers have built a targeting platform that relies on conversational and real-time social data from platforms across Meta as well as Snap, Reddit, TikTok and X to target ads in CTV campaigns.

The joint venture will use large language models and generative AI to develop TV-ready creative to give even the smallest advertisers a chance to use multiplatform video in streaming. These smaller companies have not reached the TV market.

Agentic agents are learning how to collaborate with each other, and WPP Group's "brand transformation" agency has mapped out a plan to develop guidelines on building in rules and safeguards.

Becausal launched Monday, to set new standards for accountability and performance supported by causal AI. The technology aims to solve longstanding challenges of audience data transparency and integrity.

Charter's partnership with PubMatic creates a new path for ad campaigns. Transparency - the focus of Charter's ad business - ensures accuracy in ad placements, enables better performance measurement and avoids fraud for CTV media buys.