Kraft Heinz has a new approach to creating and measuring creative. Content required for campaigns continues to grow as the company begins to segment and target more channels.

Marketing budgets compose 9.1% of total company revenue this year -- still relatively flat but dipping slightly from the 9.5% reported in 2022, according to Gartner, which released findings today.

Billions of lines of purchase data processed annually support the growth of the performance network for programs such as Dollar General, scheduled to roll out in midsummer based on privacy and safeguards to protect consumer privacy.

Brands often have too much data, and they lack the ability to use it effectively. Bill Magnuson, CEO of customer engagement platform Braze, tells us why.

Shopify added Criteo as an app in 2022. Since then the commerce media company has seen a 36% YoY increase in new Shopify merchants using Criteo's platform.