Between 30% and 80% of location ad spend is being wasted due to inaccurate, poor-quality, and fraudulent location data, according to an analysis by data intelligence company Location Sciences. Read the whole story
There is fear that a probable U.S. economic recession is coming. TV innovation may be impacted. Read the whole story
"The @realDonaldTrump account belongs to Donald Trump in his personal capacity, and his ability and decision to exclude individuals from that personal property are … Read the whole story
The 3rd Circuit Court of Appeals will decide whether Amazon should be considered the "seller" of defective products offered through its marketplace. Read the whole story
Across cultures, greater access to smartphones and social networks translates to virtual connections with more diverse groups of people. Read the whole story
Web hosting service Hostinger says an intruder accessed data on 14 million users. Read the whole story
Apple continued to lead worldwide shipments with 7 million of its Echo speakers. Read the whole story
In the era of "peak TV," with more viewing choices available than ever before, it takes viewers longer to even become aware of a … Read the whole story
If brands scale primarily on digital, they risk getting caught in a customer acquisition arms race that leads to overspending. Read the whole story
It's important to show the impact of experiential marketing on your target consumer's perception, affinity and advocacy -- which has been called return on … Read the whole story
The U.S. and France have reportedly reached an agreement that will make American tech companies pay more in taxes. Read the whole story
It's difficult to say for sure what the complexities of the future economic landscape will look like courtesy of simplicity. But brands that want … Read the whole story